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The Collaborative International Dictionary
commercialization

commercialization \commercialization\ n. the act or process of making something commercial in character. See commercialize. [Also spelled commercialisation.]

Syn: .

Douglas Harper's Etymology Dictionary
commercialization

1889, from commercialize + -ation.

Wiktionary
commercialization

alt. the act of commercializing n. the act of commercializing

WordNet
commercialization

n. the act of commercializing something; involving something in commerce; "my father considered the commercialization of Christmas to be a sacrilege"; "the government tried to accelerate the commercialization of this development"; "both companies will retain control over the commercialization of their own products" [syn: commercialisation]

Wikipedia
Commercialization

Commercialization or '''commercialisation '''is the process of introducing a new product or production method into commerce—making it available on the market. The term often connotes especially the entrance into the mass market as opposed to earlier niche markets, but it also includes a move from the laboratory into even limited commerce. Many technologies begin in a research and development laboratory or inventor's workshop and are not practical for commercial use in their infancy (as prototypes). The development segment of the research and development spectrum requires time and money as systems are engineered that will make the product or method a paying commercial proposition. The launch of a new product is the final stage of new product development and the one where advertising, sales promotion, and other marketing efforts encourage commercial adoption of the product or method. Beyond commercialization (in which technologies enter the business world) can lie consumerization (in which they become consumer goods, as when computers went from the laboratory to the enterprise and then to the home, pocket, or body).

Commercialization is often confused with sales, marketing, or business development. The commercialization process has three key aspects:

  1. The funnel. It is essential to look at many ideas to get one or two products or businesses that can be sustained long-term.
  2. It is a stage-wise process, and each stage has its own key goals and milestones.
  3. It is vital to involve key stakeholders early, including customers.

Proposed commercialization of a product can raise the following questions:

  1. When to launch: Factors such as potential cannibalization of the sales of a vendor's other products, any requirement for further improvement of the proposed new product, or unfavorable market conditions may operate to delay a product launch.
  2. Where to launch: A potential vendor can start marketing in a single location, in one or several regions, or in a national or international market. Existing resources (in terms of capital, and operational capacities) and the degree of managerial confidence may strongly influence the proposed launch-mode. Smaller vendors usually launch in attractive cities or regions, while larger companies enter a national market at once.
    Global roll-outs generally remain the exclusive preserve of multinational conglomerates, since they have the necessary size and make use of international distribution systems (e.g., Unilever, Procter & Gamble). Other multinationals may use the "lead-country" strategy: introducing the new product in one country/region at a time (e.g. Colgate-Palmolive).
  3. Whom to target: Research and test marketing may identify a primary consumer group. The ideal primary consumer group should consist of innovators, early adopters, heavy users and/or opinion leaders. This will ensure adoption by other buyers in the market during the product-growth period.
  4. How to launch: The prospective vendor should decide on an action plan for introducing its proposed product - plan shaped by addressing the questions above. The vendor has to develop a viable marketing-mix and to structure a corresponding marketing- budget.

Usage examples of "commercialization".

SynOptics illustrates, the successful commercialization of a new technology involves the management of both technical and market uncertainty.

Projects that were nearing commercialization might be reviewed all the way up to the CEO when multimillion-dollar investments were involved.

A fluid labor market permitted even start-up firms to pioneer the commercialization of promising new technological opportunities.

In fact, though, the search for a viable business model happens quite regularly at many early-stage companies in the commercialization process funded by venture capitalists.

In this phase, the venture team worked to establish the business structure and focused its efforts on product commercialization and market penetration.

The presence of the NVG likely increased the search space for new business models, and it incorporated many desirable attributes of VC into the commercialization of Bell Labs technologies.

In addition to creating new ventures, this path can accelerate the commercialization of technology internally.

More broadly, the presence of these ads certainly reinforces our desire to buy presents, and they legitimize the commercialization of Christmas.

The commercialization of agriculture worked manifold hardship to the peasant.

Many creative people - artists, authors, innovators - are repelled by the commercialization of their intellect and muse.

He had known that when Alien Books bought it, there would have to be some commercialization, but he hadn’t bargained on being heralded as the author of something called Bimbos of the Death Sun.

With the crass commercialization of the Net - will people continue to volunteer and collaborate - or will corporate, brick and mortar, behemoths take over?