noun
COLLOCATIONS FROM OTHER ENTRIES
a law/accounting/advertising etc firm
▪ She was offered a job with a law firm.
a media/marketing/advertising etc blitz
▪ The campaign was launched with a nationwide publicity blitz.
advertising agency
ambient advertising
an advertising ban
▪ Is an advertising ban a denial of freedom of speech?
an advertising slogan
▪ The company has dropped its original advertising slogan.
an advertising/employment/travel etc agency
▪ a local housing agency
an advertising/marketing/sales campaign
▪ The store ran a television advertising campaign just before Christmas.
cigarette advertising
▪ All cigarette advertising has been banned.
cinema advertising
▪ a cinema advertising campaign for Levi jeans
subliminal advertising (=with hidden messages and pictures in it)
▪ subliminal advertising
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
free
▪ It's like free advertising, so most companies co-operate.
local
▪ There was certainly a distinct local advertising market available to support it.
▪ So is assessing the effectiveness of local advertising.
▪ A new budget of £1,500 for the next six months should be enough for local advertising.
national
▪ Can not afford national advertising, so relies on verbal testimonials to expand business, so eager to please.
▪ The dual colour technique has resulted in a renowned piece of photography which has been translated into quality national press advertising.
■ NOUN
agency
▪ An engineering plant and an advertising agency are different and this difference will be reflected in their organisational design.
▪ Two years ago, an advertising agency plastered the Paris Metro stations with posters featuring kissing couples for a soft drink promotion.
▪ Saatchi and Saatchi, the advertising agency, has plunged into loss.
▪ Presumably its resources were thought to have been supplanted by those of the advertising agency that helped the Conservative Party to power.
▪ But then the managing director of the advertising agency responsible for the advertisement owned up.
ban
▪ An advertising ban will save many children from being misled into thinking smoking is a smart, sophisticated practice.
▪ For what other reason does he oppose a blanket advertising ban on tobacco?
▪ Nevertheless, it has to be recognised that several interests may feel threatened by an advertising ban.
budget
▪ There's going to be another hungry mouth to feed out of your advertising budgets come October.
▪ A percentage of the takings is usually allocated to advertising: this is the advertising budget.
▪ The Benson &038; Hedges advertising budget for 1988 was £5 million.
▪ Only 0.3 percent. of the advertising budget is spent on electoral registration.
▪ Applications software not only brings extra development costs but needs selling, which means hefty marketing and advertising budgets.
▪ Many retailers today rely simply on jacket design and advertising budgets and never bother to read a text at all.
▪ Kew currently has an advertising budget of £20,000, which does not include Wakehurst Place.
▪ According to Yershon, this caution is reflected in pessimism over advertising budgets.
business
▪ James Green, right, is twenty and is just starting out in the advertising business.
▪ And Walsh piled on the pressure to get promises of advertising business.
▪ Brainstorming on creative tasks has been a major activity in the advertising business where it began in the 1930s.
▪ It aims to give writers and art directors a thorough grounding of the advertising business and valuable first-hand experience.
▪ Married since college, they run a highly successful advertising business and appear to have the perfect marriage.
▪ The whole rationale of a global advertising business is under question.
▪ Costs ... Production costs, for all aspects of the advertising business, have become an increasingly major issue in recent years.
campaign
▪ The government has started an advertising campaign that will draw attention to health hazards.
▪ Police hope the bus advertising campaign will help heighten public awareness of Operation Blade.
▪ That is no reason not to provide an advertising campaign to cover the whole of the country.
▪ A very much smaller advertising campaign was therefore mounted in the press and on commercial television.
▪ As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign.
▪ It is however essential for the drinks industry to ensure that its advertising campaigns do not target vulnerable groups such as young people.
▪ Among incentives for companies to co-operate is the promise of an official endorsement which could be used in advertising campaigns.
▪ Also it is hoped to monitor the current advertising campaign and to assess the reaction to diesel power.
cigarette
▪ Britain bans cigarette advertising on television, but, with tough restrictions, allows other tobacco advertising.
▪ In addition, government policies need to be believable; banning cigarette advertising would almost certainly cut consumption.
▪ This suggests they tend to pay more attention to cigarette advertising.
▪ Michel Charasse has put forward an amendment which would allow cigarette advertising at the Grand Prix.
executive
▪ There's a highly successful advertising executive, once handsome and athletic, now eaten away and ravaged.
▪ Visual communication is not the exclusive domain of the graphic designer or the advertising executive.
▪ Guppy and Marsh, son of a multi-millionaire advertising executive, each had £15,000 shares in Inca.
▪ He was born in New York to an advertising executive and his journalist wife.
expenditure
▪ How much should society view this advertising expenditure as a waste of resources?
▪ Decisions about advertising expenditure will usually be made in conjunction with assessments about the position of the product in its life-cycle.
▪ The main acquisition charges so deferred are direct advertising expenditure and costs associated with the telesales and underwriting staff.
▪ Another approach to advertising expenditure is to base it on what the competition is spending.
▪ For instance, the larger the sales force, the less the need for heavy advertising expenditure.
▪ For instance a dynamic model may be used to show the effect of changes in advertising expenditure on sales.
industry
▪ The advertising industry was in deep recession.
▪ Now there's no denying that 1991 was not a good year for the advertising industry.
▪ The dispute was seen as an important test case in the advertising industry over the issue of staff and client defections.
▪ The advertising industry is skilled in this kind of juggling.
▪ Media Training leading to the development of media talent in the advertising industry remains a high priority for Express in 1992.
▪ Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.
▪ The annual ceremony recognises quality and achievement in all aspects of personnel advertising and is judged by representatives from the advertising industry.
▪ But now the pressure will shift to revenues as the advertising industry environment sours.
revenue
▪ Emap boosted profits by 50% to £14.8m in the six months to October 3, despite flat advertising revenue.
▪ Between 200 and 300 new commercial stations could come on air in the 1990s and intense competition for advertising revenue is inevitable.
▪ They also say up to £70m in advertising revenue could be lost.
▪ They reckon that 90% of their advertising revenue from baseball each season is generated during post-season play.
▪ The station will carry religious, as well as documentary, news and drama material and will be funded by advertising revenue.
▪ Pan has been struggling financially: last year alone, advertising revenue fell by 20%.
▪ For the commercial sector, advertising revenue has represented an ever-growing pool of funds.
▪ The desire for advertising revenue, if pursued too vigorously, might well put those aims at risk.
space
▪ The downside to this is that they lose valuable advertising space on television programmes such as Saturday Superstore.
▪ These numbers sell high-price advertising space for the television people.
▪ Buying advertising space Television and radio advertising is a possibility.
▪ The explosion in advertising space has not been matched by demand.
▪ Readerships are carefully delineated by age, interests, and geographical area so that advertising space may he sold.
▪ It will indicate the magazines that sell employment vacancy advertising space.
television
▪ No amount of expensive television advertising can disguise that.
▪ Banks promoted such services by press and television advertising.
▪ In 1991 Sussex Stationers ran a large television advertising campaign, supplemented by newspaper and radio advertising to boost sales.
▪ Although in much television advertising there isn't much to say, it is still important to be able to write.
▪ A directive which comes into force next year will set rules on television advertising across frontiers.
▪ He wishes to support a television advertising launch with a selective direct mail campaign containing an introductory product offer.
▪ In both instances the allegations against the candidates lacked hard evidence and relied upon repetition through television advertising.
tobacco
▪ Britain bans cigarette advertising on television, but, with tough restrictions, allows other tobacco advertising.
▪ The banning of tobacco advertising would be a great contribution to achieving what the United States has already achieved.
▪ A television ban on tobacco advertising went into effect in 1991.
▪ The second issue raised was the Government's stance on tobacco advertising.
▪ The bill will see all remaining forms of tobacco advertising phased out by the end of 1995.
▪ David Ashworth Parents fuming over bus posters A COUNCIL-owned bus company has been attacked for carrying tobacco advertising on school buses.
▪ Article 5 allows more stringent control of tobacco advertising by Member States if they wish.
▪ He should return to the targeting of tobacco advertising on young people.
■ VERB
launch
▪ The company is launching a hard-hitting advertising campaign to promote its PowerBook line of portable computers, Graziano said.
▪ The National Union of Teachers has launched a multi-million pound advertising campaign to win public backing for greater investment in education.
▪ When a new retail outlet is about to open, the company will launch an advertising and promotional campaign.
▪ He has criticised the Government for not launching an advertising campaign on the issue until the general election is called.
▪ As part of its brief, the working party will examine the moral and ethical considerations of launching an advertising campaign.
sell
▪ These numbers sell high-price advertising space for the television people.
spend
▪ Helene Curtis is to spend £5m advertising Finesse and Salon Selectives hair products.
▪ Will the Government spend advertising money to achieve that?
▪ We also spent a lot on advertising, and selected just a few really good author interviews.
▪ How much is spent on tobacco advertising?
▪ The banks spend a fortune advertising themselves on television.
▪ Richard Buswell spent hundreds of pounds advertising for staff, but so few people applied that he had to look abroad.
use
▪ The more traditional local is used on the advertising.
▪ Firms may use advertising to defend their existing position or to signal to potential entrants that incursions will be challenged.
▪ Among incentives for companies to co-operate is the promise of an official endorsement which could be used in advertising campaigns.
▪ Likewise, public relations may use advertising to support or spearhead a publicity programme to reinforce messages.
▪ Streetwise Upper-Intermediate explores metaphors and proverbs; rhythm and stress; and the language of persuasion as used in advertising.
▪ The package handles text well and can be used to create advertising sheets and one-page layouts.
▪ To use advertising properly, it is important to find the answers to these questions.
▪ Music is also important, particularly when used in advertising and promotion.
PHRASES FROM OTHER ENTRIES
in medical/advertising etc parlance
▪ What is a prognosis in medical parlance?
EXAMPLES FROM OTHER ENTRIES
▪ Are you interested in a career in advertising?
▪ CBS/FOX said that its advertising was mostly aimed at young adults between the ages of 18 and 23.
▪ Deutsch is the biggest advertising agency in the world.
▪ Sara is looking for a job in advertising or the media.
▪ The big cigarette manufacturers spend billions of dollars a year on advertising.
▪ The pop music industry's advertising is aimed at 18- to 25-year-olds.
EXAMPLES FROM CORPUS
▪ As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign.
▪ He had decided upon an announcement to the effect that the Party was to sack its advertising agents.
▪ It is merely a statement about the desired results of the advertising, in terms of what the advertising is to communicate.
▪ Poster advertising is handled by outdoor contractors who run their own grading systems.
▪ Promotional variables include advertising, personal selling, sales promotion and publicity.
▪ The context of the particular medium, and the atmosphere it can create, can affect responses to the advertising.
▪ The second issue raised was the Government's stance on tobacco advertising.
▪ We are spurred on by advertising images that fun is for the young and fit.