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Crossword clues for advertising

Longman Dictionary of Contemporary English
a law/accounting/advertising etc firm
▪ She was offered a job with a law firm.
a media/marketing/advertising etc blitz
▪ The campaign was launched with a nationwide publicity blitz.
advertising agency
ambient advertising
an advertising ban
▪ Is an advertising ban a denial of freedom of speech?
an advertising slogan
▪ The company has dropped its original advertising slogan.
an advertising/employment/travel etc agency
▪ a local housing agency
an advertising/marketing/sales campaign
▪ The store ran a television advertising campaign just before Christmas.
cigarette advertising
▪ All cigarette advertising has been banned.
cinema advertising
▪ a cinema advertising campaign for Levi jeans
subliminal advertising (=with hidden messages and pictures in it)
subliminal advertising
▪ It's like free advertising, so most companies co-operate.
▪ There was certainly a distinct local advertising market available to support it.
▪ So is assessing the effectiveness of local advertising.
▪ A new budget of £1,500 for the next six months should be enough for local advertising.
▪ Can not afford national advertising, so relies on verbal testimonials to expand business, so eager to please.
▪ The dual colour technique has resulted in a renowned piece of photography which has been translated into quality national press advertising.
▪ An engineering plant and an advertising agency are different and this difference will be reflected in their organisational design.
▪ Two years ago, an advertising agency plastered the Paris Metro stations with posters featuring kissing couples for a soft drink promotion.
▪ Saatchi and Saatchi, the advertising agency, has plunged into loss.
▪ Presumably its resources were thought to have been supplanted by those of the advertising agency that helped the Conservative Party to power.
▪ But then the managing director of the advertising agency responsible for the advertisement owned up.
▪ An advertising ban will save many children from being misled into thinking smoking is a smart, sophisticated practice.
▪ For what other reason does he oppose a blanket advertising ban on tobacco?
▪ Nevertheless, it has to be recognised that several interests may feel threatened by an advertising ban.
▪ There's going to be another hungry mouth to feed out of your advertising budgets come October.
▪ A percentage of the takings is usually allocated to advertising: this is the advertising budget.
▪ The Benson &038; Hedges advertising budget for 1988 was £5 million.
▪ Only 0.3 percent. of the advertising budget is spent on electoral registration.
▪ Applications software not only brings extra development costs but needs selling, which means hefty marketing and advertising budgets.
▪ Many retailers today rely simply on jacket design and advertising budgets and never bother to read a text at all.
▪ Kew currently has an advertising budget of £20,000, which does not include Wakehurst Place.
▪ According to Yershon, this caution is reflected in pessimism over advertising budgets.
▪ James Green, right, is twenty and is just starting out in the advertising business.
▪ And Walsh piled on the pressure to get promises of advertising business.
▪ Brainstorming on creative tasks has been a major activity in the advertising business where it began in the 1930s.
▪ It aims to give writers and art directors a thorough grounding of the advertising business and valuable first-hand experience.
▪ Married since college, they run a highly successful advertising business and appear to have the perfect marriage.
▪ The whole rationale of a global advertising business is under question.
▪ Costs ... Production costs, for all aspects of the advertising business, have become an increasingly major issue in recent years.
▪ The government has started an advertising campaign that will draw attention to health hazards.
▪ Police hope the bus advertising campaign will help heighten public awareness of Operation Blade.
▪ That is no reason not to provide an advertising campaign to cover the whole of the country.
▪ A very much smaller advertising campaign was therefore mounted in the press and on commercial television.
▪ As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign.
▪ It is however essential for the drinks industry to ensure that its advertising campaigns do not target vulnerable groups such as young people.
▪ Among incentives for companies to co-operate is the promise of an official endorsement which could be used in advertising campaigns.
▪ Also it is hoped to monitor the current advertising campaign and to assess the reaction to diesel power.
▪ Britain bans cigarette advertising on television, but, with tough restrictions, allows other tobacco advertising.
▪ In addition, government policies need to be believable; banning cigarette advertising would almost certainly cut consumption.
▪ This suggests they tend to pay more attention to cigarette advertising.
▪ Michel Charasse has put forward an amendment which would allow cigarette advertising at the Grand Prix.
▪ There's a highly successful advertising executive, once handsome and athletic, now eaten away and ravaged.
▪ Visual communication is not the exclusive domain of the graphic designer or the advertising executive.
▪ Guppy and Marsh, son of a multi-millionaire advertising executive, each had £15,000 shares in Inca.
▪ He was born in New York to an advertising executive and his journalist wife.
▪ How much should society view this advertising expenditure as a waste of resources?
▪ Decisions about advertising expenditure will usually be made in conjunction with assessments about the position of the product in its life-cycle.
▪ The main acquisition charges so deferred are direct advertising expenditure and costs associated with the telesales and underwriting staff.
▪ Another approach to advertising expenditure is to base it on what the competition is spending.
▪ For instance, the larger the sales force, the less the need for heavy advertising expenditure.
▪ For instance a dynamic model may be used to show the effect of changes in advertising expenditure on sales.
▪ The advertising industry was in deep recession.
▪ Now there's no denying that 1991 was not a good year for the advertising industry.
▪ The dispute was seen as an important test case in the advertising industry over the issue of staff and client defections.
▪ The advertising industry is skilled in this kind of juggling.
▪ Media Training leading to the development of media talent in the advertising industry remains a high priority for Express in 1992.
▪ Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.
▪ The annual ceremony recognises quality and achievement in all aspects of personnel advertising and is judged by representatives from the advertising industry.
▪ But now the pressure will shift to revenues as the advertising industry environment sours.
▪ Emap boosted profits by 50% to £14.8m in the six months to October 3, despite flat advertising revenue.
▪ Between 200 and 300 new commercial stations could come on air in the 1990s and intense competition for advertising revenue is inevitable.
▪ They also say up to £70m in advertising revenue could be lost.
▪ They reckon that 90% of their advertising revenue from baseball each season is generated during post-season play.
▪ The station will carry religious, as well as documentary, news and drama material and will be funded by advertising revenue.
▪ Pan has been struggling financially: last year alone, advertising revenue fell by 20%.
▪ For the commercial sector, advertising revenue has represented an ever-growing pool of funds.
▪ The desire for advertising revenue, if pursued too vigorously, might well put those aims at risk.
▪ The downside to this is that they lose valuable advertising space on television programmes such as Saturday Superstore.
▪ These numbers sell high-price advertising space for the television people.
▪ Buying advertising space Television and radio advertising is a possibility.
▪ The explosion in advertising space has not been matched by demand.
▪ Readerships are carefully delineated by age, interests, and geographical area so that advertising space may he sold.
▪ It will indicate the magazines that sell employment vacancy advertising space.
▪ No amount of expensive television advertising can disguise that.
▪ Banks promoted such services by press and television advertising.
▪ In 1991 Sussex Stationers ran a large television advertising campaign, supplemented by newspaper and radio advertising to boost sales.
▪ Although in much television advertising there isn't much to say, it is still important to be able to write.
▪ A directive which comes into force next year will set rules on television advertising across frontiers.
▪ He wishes to support a television advertising launch with a selective direct mail campaign containing an introductory product offer.
▪ In both instances the allegations against the candidates lacked hard evidence and relied upon repetition through television advertising.
▪ Britain bans cigarette advertising on television, but, with tough restrictions, allows other tobacco advertising.
▪ The banning of tobacco advertising would be a great contribution to achieving what the United States has already achieved.
▪ A television ban on tobacco advertising went into effect in 1991.
▪ The second issue raised was the Government's stance on tobacco advertising.
▪ The bill will see all remaining forms of tobacco advertising phased out by the end of 1995.
▪ David Ashworth Parents fuming over bus posters A COUNCIL-owned bus company has been attacked for carrying tobacco advertising on school buses.
▪ Article 5 allows more stringent control of tobacco advertising by Member States if they wish.
▪ He should return to the targeting of tobacco advertising on young people.
▪ The company is launching a hard-hitting advertising campaign to promote its PowerBook line of portable computers, Graziano said.
▪ The National Union of Teachers has launched a multi-million pound advertising campaign to win public backing for greater investment in education.
▪ When a new retail outlet is about to open, the company will launch an advertising and promotional campaign.
▪ He has criticised the Government for not launching an advertising campaign on the issue until the general election is called.
▪ As part of its brief, the working party will examine the moral and ethical considerations of launching an advertising campaign.
▪ These numbers sell high-price advertising space for the television people.
▪ Helene Curtis is to spend £5m advertising Finesse and Salon Selectives hair products.
▪ Will the Government spend advertising money to achieve that?
▪ We also spent a lot on advertising, and selected just a few really good author interviews.
▪ How much is spent on tobacco advertising?
▪ The banks spend a fortune advertising themselves on television.
▪ Richard Buswell spent hundreds of pounds advertising for staff, but so few people applied that he had to look abroad.
▪ The more traditional local is used on the advertising.
▪ Firms may use advertising to defend their existing position or to signal to potential entrants that incursions will be challenged.
▪ Among incentives for companies to co-operate is the promise of an official endorsement which could be used in advertising campaigns.
▪ Likewise, public relations may use advertising to support or spearhead a publicity programme to reinforce messages.
▪ Streetwise Upper-Intermediate explores metaphors and proverbs; rhythm and stress; and the language of persuasion as used in advertising.
▪ The package handles text well and can be used to create advertising sheets and one-page layouts.
▪ To use advertising properly, it is important to find the answers to these questions.
▪ Music is also important, particularly when used in advertising and promotion.
in medical/advertising etc parlance
▪ What is a prognosis in medical parlance?
▪ Are you interested in a career in advertising?
▪ CBS/FOX said that its advertising was mostly aimed at young adults between the ages of 18 and 23.
▪ Deutsch is the biggest advertising agency in the world.
▪ Sara is looking for a job in advertising or the media.
▪ The big cigarette manufacturers spend billions of dollars a year on advertising.
▪ The pop music industry's advertising is aimed at 18- to 25-year-olds.
▪ As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign.
▪ He had decided upon an announcement to the effect that the Party was to sack its advertising agents.
▪ It is merely a statement about the desired results of the advertising, in terms of what the advertising is to communicate.
▪ Poster advertising is handled by outdoor contractors who run their own grading systems.
▪ Promotional variables include advertising, personal selling, sales promotion and publicity.
▪ The context of the particular medium, and the atmosphere it can create, can affect responses to the advertising.
▪ The second issue raised was the Government's stance on tobacco advertising.
▪ We are spurred on by advertising images that fun is for the young and fit.
The Collaborative International Dictionary

advertising \advertising\ n.

  1. a communication publicly promoting some product or service.

    Syn: ad, advertisement, advert

  2. 1 the business of advertising; the activity engaged in by professional publicists for pay.

    Syn: advertizing, publicizing, the advertising profession, the advertising industry


n. Communication whose purpose is to influence potential customers about products and services. vb. (present participle of advertise English)

  1. n. a public promotion of some product or service [syn: ad, advertisement, advertizement, advertizing, advert]

  2. the business of drawing public attention to goods and services [syn: publicizing]


Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising by a government in favor of its own policies is often called propaganda.

In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial ads seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.

Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, " Madison Avenue" advertising.

In 2015, the world spent an estimate of on advertising. Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

Usage examples of "advertising".

If you stop to think about it, cable television has brought electronic advertising to local businesses that would never have been able to advertise on traditional broadcast television.

Keith felt no need to advertise for friends when he had friends in advertising.

Because clutter is a big factor in determining the viability of an advertising medium, it pays to look at the where your advertisement is placed.

How to create your yellow page advertisement The creation of a phone book advertisement differs from general display advertising.

Retail or distribution companies can include a manufactured product in an advertisement and greatly reduce the cost of the advertising or receive an allowance or discount on purchases from manufacturers in heu of shared advertising costs.

Since my responsibility was not only to promote the publication to subscribers but to advertisers as well, we used a theme that hit a high note with the advertising community.

Guide to Advertising, Marketing and Promoting Your Business by PHILIP R.

A marketing plan incorporates the methods of advertising, sales promotion, merchandising and public relations.

The first thing wedecided to do was to run an advertising campaign that communicated quality assurance and quality control without ever mentioning those words.

Many years ago, I interviewed for a creative position with a large advertising agency.

This new personality was communicated in mailings, advertising, in person and even in phone conversations with existing and prospective patients.

After we examined the advertising, sales promotion, public relations and direct marketing, we discovered that nowhere in their communication was anything that offered the customers comfort, excitement and innovation.

The way that extreme service works k best exemplified by a story that has been circulating in advertising and marketing circles for years.

Yes, we have no bananas When a department store was advertising its food department, the owners wanted to attract an upscale, gourmet-oriented clientele.

Now you will be able to apply these principles to create an advertising media strategy.