WordNet
n. promotion that supplements or coordinates advertising
Wikipedia
Sales promotion is one of the five aspects of the promotional mix. (The other 4 parts of the promotional mix are advertising, personal selling, direct marketing and publicity/ public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many.
Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. It is made up of activities, both outside and inside activities, to enhance company sales. Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests.
Sale promotions often come in the form of discounts. Discounts impact the way consumers think and behave when shopping. The type of savings and its location can affect the way consumers view a product and affect their purchase decision. The two most common discounts are price discounts (“on sale items”) and bonus packs (“bulk items”). Price discounts are the reduction of an original sale by a certain percentage while bonus packs are deals in which the consumer receives more for the original price. Many companies present different forms of discounts in advertisements, hoping to convince consumers to buy their products.
Sales Promotion magazine is a monthly UK business-to-business magazine for people working in marketing.
It was launched in 1989 by Brainstorm Publishing, based in Hertford. It was then purchased in 1991 by Marketlink Publishing, based in Bishops Stortford, Hertfordshire, and latterly Saffron Walden, Essex. 1 It remained part of the company’s portfolio after it was acquired by Eastern Counties Newspaper Group (ECNG) in 1999 for £5 million. When ECNG became Archant in 2002, the division publishing Sales Promotion changed its name from Market Link to Archant Specialist.2
Archant sold Sales Promotion magazine to Cambridgeshire-based Greenhill Publishing in 2005. The title was then bought by a newly formed company, Sales Promotion Publishing, in 2007.3 It is published in partnership with UK trade association, the Institute of Sales Promotion.4
The magazine is currently published 11 times a year, distributed to a controlled circulation of 8,000 senior people working in marketing and sales, including marketing agencies. It covers marketing through all media channels including digital, direct mail and experiential marketing as well as staff and channel-partner motivation.5
Editors of the magazine have included Paul Rowney (founder) Kathryn Dale, Clare Irvin, Janine Hill, Mandy Thatcher, Lisa Burn, Kathryn Roberts, Jerry Glenwright and Gill Crawley, Matt Sullivan, Mark Ludmon and Martin Croft. They have regularly worked with guest editors drawn from the marketing community.
Usage examples of "sales promotion".
He moistened three fingers and rubbed them on his forehead as if performing some magic rite, then added as an afterthought, Before I forget it, Komono, you still owe me my fee for sales promotion.
It would appear that the Superior Food Corporation has had a sales promotion in which it gave Duke Tendi two thousand of their finest children for his dining enjoyment.
At a Pentagon-industry conference in May 1991, industry officials asked the government to pick up the costs of US military equipment and personnel sent to contractor trade shows around the world for sales promotion.
Brown, who died in 1996 when his plane crashed during a sales promotion tour of Bosnia, was Clinton’.
We had to let them go on consignment to unload them at all, since we could not afford sales promotion, and we darn near starved before receipts started coming in.
But it is not a money-making fraud nor a pious imposition nor a high-pressure sales promotion scheme to retail at tremendous profit large pieces of worthless real estate.