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Longman Dictionary of Contemporary English
marketing
noun
COLLOCATIONS FROM OTHER ENTRIES
a legal/mathematical/marketing etc concept
▪ Democracy is a very important political concept.
a marketing consultant (=one who gives advice on how to advertise and sell a product)
a marketing strategy
▪ The firm is considering a change in its marketing strategy.
a media/marketing/advertising etc blitz
▪ The campaign was launched with a nationwide publicity blitz.
an advertising/marketing/sales campaign
▪ The store ran a television advertising campaign just before Christmas.
direct marketing
guerrilla marketing
mass marketing/entertainment etc
▪ a mass marketing campaign
▪ Email has made mass mailings possible at the touch of a button.
the finance/marketing/design etc department (=in a company)
▪ He worked in the sales department of a small software company.
viral marketing
▪ You can reach more potential customers by using viral marketing techniques.
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
direct
▪ Honda is supporting the ads for its new Civic model with a £750,000 direct marketing campaign through Jane Porter Direct.
▪ A direct marketing channel moves goods directly from manufacturer to consumer.
▪ In the case of direct marketing the immediate purchaser may be the actual consumer.
▪ Channel A represents a direct marketing channel.
▪ In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.
▪ In combination, the two data sources and techniques probably provide the latest sate-of-the-art in direct marketing.
▪ A computer database and direct marketing mail shots are among ideas under consideration.
▪ Britain's direct marketing industry employs more than 25,000 people and generates more than £9 billion in trade and revenue a year.
global
▪ Subject for a global marketing information system Subject area Comments A Market information 1.
▪ Research can help a company to develop its global marketing strategy.
▪ Max intended to aim at global marketing.
important
▪ Weighing up the competition is an important part of marketing.
▪ Johnson Brothers will be repositioned in 1993 as one of several important new marketing initiatives.
▪ Advertising is felt to be one of the most important first choice marketing techniques by over 43 percent of firms.
▪ The most important marketing device in the industry has nothing to do with skiing at all.
▪ The neighbourhood factor was also an important marketing concept in trying to attract residents to move to Pittsburgh.
international
▪ Who should control international marketing research?
▪ Secondary data Secondary data provide an excellent starting point for many international marketing research projects.
▪ One is to create national - preferably international - marketing and distribution networks.
▪ Most of this text is devoted to considering the nature of those differences and how the international marketing manager can overcome them.
▪ It can be carried out by: in-house staff or an international marketing research organisation.
▪ To determine the most appropriate international marketing strategy, products could be plotted on a chart similar to that below.
▪ Problems with international marketing research Instead of analysing just one national market, international marketing researchers must analyse a number of national markets.
joint
▪ It is appropriate that this is done through the relevant Tourist Boards and their overseas joint marketing schemes.
new
▪ Under the new marketing strategy, Cray Computer will offer the Cray-3 in two-, four- and eight-processor configurations.
▪ So one would image that the latest new fangled marketing initiative at Vaux-owned Swallow Hotel in Gateshead gets his backing.
▪ Perhaps the most important is the new concept of marketing - a logical approach to selling which turns old practices upside down.
▪ In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.
▪ Johnson Brothers will be repositioned in 1993 as one of several important new marketing initiatives.
▪ An exhibition may be aimed at creating new marketing ideas or providing an arena for marketing.
▪ Agency's new driving force A CHESHIRE-based advertising agency has landed a new campaign, marketing Lada cars.
vice
▪ Solbourne Computer Inc's vice president of marketing, Travis White, has resigned from the company for personal reasons.
▪ The same applies for the post of Sun Microsystems Computer Corp's vice president of marketing.
Vice president of sales Tony Giannelli has gone to start-up OpenBook as vice president of marketing.
worldwide
▪ Geographic segments are also important in rendering manageable a worldwide export marketing activity.
■ NOUN
activity
▪ But they need to specialise, be creative and target their marketing activities effectively, as well as offer other higher margins services too.
▪ New products and increased marketing activity are key to Waterford Crystal gaining market share at profitable margins.
▪ This is particularly true of statistics covering the marketing activities of the company.
▪ Similarly, Colleges were involved with income-generating and marketing activities to some extent.
▪ Geographic segments are also important in rendering manageable a worldwide export marketing activity.
▪ Only 13 percent thought marketing activity would be left to each individual country.
▪ Detailed information on the marketing activities of these firms will allow an examination of the role of marketing in the innovation process.
▪ With sectorisation they have lost most of their planning, commercial, and marketing activities.
agreement
▪ The institute has approached Fukuvi Chemicals to negotiate a marketing agreement to manufacture the product commercially.
▪ There will be additional effects as a result of these marketing agreements.
▪ Rhône-Poulenc and Roussel Uclaf have signed development and marketing agreements in the area of crop protection.
▪ Iberia hopes to do that through a marketing agreement with Carnival Airlines, a 14-aircraft carrier based in Fort Lauderdale.
campaign
▪ Honda is supporting the ads for its new Civic model with a £750,000 direct marketing campaign through Jane Porter Direct.
▪ But the marketing campaign conflicts directly with the government's latest hard-hitting message for drink-drivers.
▪ His flashy marketing campaigns have done little for the success of Midland's new products.
▪ Marketing Records Singles released by major, established artists often benefit from a substantial marketing campaign, with posters and media advertising.
▪ The release of a single by a new act doesn't usually result in a major marketing campaign.
▪ Meanwhile an intense marketing campaign will continue to interest overseas investors in the 18.5 percent of the issue earmarked for sale abroad.
▪ While this information has potential for contemporary target marketing campaigns, it would be immensely valuable to historians studying late twentieth-century Britain.
▪ Blue Rondo was the instant vision of a marketing campaign.
company
▪ It is a privilege to be leading one of the world's foremost marketing companies with its splendid portfolio of brands.
▪ Mr Grant said the prizes had been awarded by a marketing company with which Sutton Hall was no longer associated.
▪ Whilst this may be attractive for the marketing companies it is of very little help to the consumer.
concept
▪ The generic label shareware covers a marketing concept rather than a particular brand of software.
▪ Organizations do not all subscribe to the marketing concept.
▪ Obviously, where the marketing concept prevails, the likelihood of serious conflict is reduced, and vice-versa. 8.
▪ What are the implications for a business organization of adopting the marketing concept? 2.
▪ The neighbourhood factor was also an important marketing concept in trying to attract residents to move to Pittsburgh.
▪ The marketing concept takes the view that the most important stakeholders in the organization are the customers.
department
▪ The objectives of a marketing department are directed towards the attainment of corporate aims, such as profitability growth and social responsibility.
▪ The programme developers and marketing departments must be more outward-looking.
▪ The association's own quantity surveyor and marketing department made detailed investigations.
▪ But what we see increasingly is the series which is the brainchild of a designer or a marketing department rather than of horticulturists.
▪ Ken joins as operations manager responsible for the marketing department.
▪ You are unlikely to find a word processor on your desk or fully computerised accounts, research and marketing departments.
▪ We can now turn to the possible conflicts that can occur between the marketing department and other departments.
director
▪ He was, we gathered within seconds, the marketing director of a record company, and he knew everybody.
▪ So the marketing director enters a coalition with the research director to pressure the boss to allocate more resources to product design.
▪ The dire warning came yesterday from Stansted Airport's marketing director Colin Hobbs.
▪ But for this marketing director it's done.
▪ But marketing director, Steve Kuzio, was also a keen Koi-keeper.
▪ He was formerly sales and marketing director of Stuart Cabeldu Catering Group.
effort
▪ The overall design of your reports is an important part of your marketing effort.
▪ Not surprisingly, therefore, most marketing efforts concentrate predominantly on satisfying people's wants.
▪ The Profitboss supports this marketing effort and so does his team.
▪ Initially, however, an intensive marketing effort will be required.
▪ Yet few organisations adjust their marketing effort and their management priorities accordingly.
▪ That's all part of his marketing effort.
▪ This involves the way these firms perceive their marketing effort.
▪ Shares, goes the patter, are products like any other and so deserve the same marketing effort.
executive
▪ But he had given it all up and returned to the business world as a marketing executive.
▪ According to Bradford-based marketing executive Caroline Powell, the trend is towards mixed colours with a more natural emphasis.
▪ The union of environmentalist and marketing executive was both innovative and shocking.
▪ She is now marketing executive for the new look Yorkshire Country Cricket Club.
▪ Initially, in-depth personal interviews will be held with a sample of senior marketing executives from a wide range of industries.
▪ These interviews will be followed by a large-scale postal survey of a nationally representative sample of marketing executives.
function
▪ The question of conflict within the marketing function has already been touched on.
▪ What is market research, and why does it play an important role in the marketing function?
▪ In large de-centralised organizations, the marketing function may be split between sub-divisions and corporate headquarters. 14.
man
▪ Guha is a curious mix of a marketing man.
▪ The marketing men gradually got in charge and now their corporate thinking and fear can kill any project.
▪ The problem has not been the product - as the marketing men might describe Mr Major - but the packaging.
▪ Presentation Graphics Hardware Desktop publishing is dead, or so the marketing men would have us all believe.
▪ Foster left Oxford with a degree in chemistry and straight away became a practical marketing man.
manager
▪ Michael Coward has become trade marketing manager for the same divisions and will eventually be responsible for Johnson Brothers' similar activities.
▪ Most of this text is devoted to considering the nature of those differences and how the international marketing manager can overcome them.
▪ Stuart Attwood has joined Mensa Publications as marketing manager.
▪ People in advertising Most people connected with the business have titles such as marketing manager, copywriter, or research assistant.
▪ According to regional marketing manager David Asquith the contract was clinched in the face of stiff competition.
▪ I discovered later he was the marketing manager of a company that sold agricultural fertiliser.
mix
▪ The marketing mix is a central feature of an organization's tactical plan for a particular market.
▪ Distribution is a key pan of any marketing mix.
▪ The evaluation of a sales promotion is never a clear-cut matter, mainly on account of other variables in the overall marketing mix.
▪ The role of the marketing mix is to move objectives and plans into the reality of implementation and achievement.
▪ The promotion aspects of the marketing mix vary slightly between consumer markets and industrial markets.
▪ Pricing is a very flexible element in the marketing mix and enables firms to react swiftly to competitive behaviour. 20.
▪ The selling effort is not just confined to the Promotion element in the marketing mix.
▪ The trend towards non-price competition requires firms to evaluate their own methods of assembling the marketing mix for their markets.
plan
▪ We are constantly aware of changing market conditions and the need to continually update our marketing plans.
▪ Does this mean that these marketing plans have failed?
▪ This included the design of our marketing plan.
▪ Examples of strategic information include board papers, product and marketing plans, financial reports, etc.
▪ There was no feasibility study and no proper marketing plan.
▪ There were no marketing plans nor sales projections.
ploy
▪ A neat marketing ploy, and a good way of interesting children in aviation.
▪ But this year an even more offensive marketing ploy is keeping me away from my Christmas shopping.
▪ A promo video stressing the artist's style is a shrewd marketing ploy which exploits the music industry's visual obsession.
▪ New York drug dealers seem to go in for sophisticated marketing ploys.
▪ This kind of collection, though usually available individually, is increasingly and intelligently proving to be a marketing ploy.
product
▪ Indeed, according to Booth, it is only in the last couple of years that it has focused on product marketing.
▪ Ian Schmidt, Object Design's product marketing director, says the software will be sold jointly by the companies.
research
▪ The last-mentioned - marketing research agencies - play a significant role in the whole area of marketing research.
▪ Who should control international marketing research?
▪ International marketing research in the gathering of information from search activities into international markets.
▪ A corporate role could just be confined to the provision of specialist services, such as marketing research and specialist advertising advice.
▪ Chapter 35 outlined the key features of marketing research.
▪ A function of marketing research is to provide information that will help opportunities to be identified, evaluated, compared and selected.
▪ Secondary data Secondary data provide an excellent starting point for many international marketing research projects.
▪ It can be carried out by: in-house staff or an international marketing research organisation.
service
▪ His company is dedicated to placing Northern Ireland products in world markets by providing a total marketing service.
▪ Our direct marketing services, established in 1988, have also grown considerably.
▪ The magazine Campaign reckons that sales promotion agencies are outperforming every other marketing services sector.
▪ She had been named regional marketing services manager and expected the job to be confirmed.
strategy
▪ The process can, of course, be elaborated, on the basis of a suitably detailed marketing strategy.
▪ Do firms employ investment related marketing strategies?
▪ Using a specific example, show how opinion leaders might be identified and influenced through a marketing strategy.
▪ Mr Brown is responsible for marketing strategy, programme development and quality control, while Mr Morse will administer day-to-day operations.
▪ The marketing strategies of banks have been aimed in some cases at attracting young customers, especially the student market.
▪ But only 11-12 percent had prepared a formal marketing strategy or employed a marketing consultant in the past year.
▪ Group interactive sessions will focus on developing marketing strategies based on participant's own case studies.
▪ Companies must target significant sectors for their world marketing strategies to attack.
support
▪ The introduction of eight mainstream products was accompanied by seminars in four countries and a comprehensive package of marketing support material.
▪ Given the right level and mix of marketing support, a significant market opportunity can be created.
team
▪ Each month, the company's new products are presented to the sales people by the marketing teams.
▪ The marketing team goes out and finds 20 odd systems on which to sell it.
▪ It's been a difficult time for the sales and marketing team at Thame in Oxfordshire.
▪ Our newly created marketing team has identified customer requirements in major markets as well as helping us to redevelop our corporate image.
technique
▪ In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.
▪ Advertising is felt to be one of the most important first choice marketing techniques by over 43 percent of firms.
▪ Corporate entertaining was considered the single most effective marketing technique by 14 percent of businesses.
▪ Shareware is the most modern of all marketing techniques used in the computer industry today.
▪ Watch straps were like a cottage industry, so we adopted the marketing techniques of a baked beans company.
▪ So marketing techniques will prove crucial.
■ VERB
develop
▪ Group interactive sessions will focus on developing marketing strategies based on participant's own case studies.
▪ Research can help a company to develop its global marketing strategy.
▪ But it is not just the fertilizer side which is developing the business with marketing innovation.
provide
▪ An exhibition may be aimed at creating new marketing ideas or providing an arena for marketing.
▪ His company is dedicated to placing Northern Ireland products in world markets by providing a total marketing service.
EXAMPLES FROM OTHER ENTRIES
▪ Car safety is a hot marketing topic.
▪ Holbrook has a position in marketing for a large department store.
▪ The business course includes classes on marketing.
▪ The reason their cars sold so well was that they had a brilliant marketing strategy.
EXAMPLES FROM CORPUS
▪ Ever since the World Health organisation approved an infant-formula marketing code in 1981, everyone else wants one too.
▪ In the long run, however, adroit its marketing, takeover may be the only solution.
▪ Invariably, marketing people are more senior, and win the argument.
▪ It is, of course, assumed that all other marketing factors remain constant in their impact on sales.
▪ My grades were excellent and I had had hands-on work experience with marketing agencies in the West End.
▪ The evaluation of a sales promotion is never a clear-cut matter, mainly on account of other variables in the overall marketing mix.
▪ To identify the complex yet crucial inter-relationships between customers and their characteristics demands sophisticated statistical and marketing knowledge.
The Collaborative International Dictionary
Marketing

Marketing \Mar"ket*ing\, n.

  1. The act of selling or of purchasing in, or as in, a market.

  2. Articles in, or from, a market; supplies.

  3. The activities required by a producer to sell his products, including advertising, storing, taking orders, and distribution to vendors or individuals.

Marketing

Market \Mar"ket\, v. i. [imp. & p. p. Marketed; p. pr. & vb. n. Marketing.] To deal in a market; to buy or sell; to make bargains for provisions or goods.

Douglas Harper's Etymology Dictionary
marketing

1560s, "buying and selling," verbal noun from market (v.). Meaning "produce bought at a market" is from 1701. The business sense, "process of moving goods from producer to consumer with emphasis on advertising and sales," is attested by 1897.

Wiktionary
marketing

n. 1 buying and selling in a market. 2 (context uncountable English) The promotion, distribution and selling of a product or service; includes market research and advertising. vb. (present participle of market English)

WordNet
marketing
  1. n. the exchange of goods for an agreed sum of money [syn: selling, merchandising]

  2. the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"

  3. shopping at a market; "does the weekly marketing at the supermarket"

Wikipedia
Marketing

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.

From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.

In the case of nonprofit organization marketing, the aim is to deliver a message about the organization's services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.

Marketing (magazine)

Marketing is a Canadian business magazine about marketing, advertising and media.

Marketing (British magazine)

Marketing was a British monthly magazine founded in 1931, and owned by Haymarket Media Group.

Marketing was founded in 1931. The last print edition was published in May 2016. Haymarket Business Media consolidated their marketing communications portfolio resulting in Marketing being merged into an expanded Campaign magazine.

Usage examples of "marketing".

Technological and marketing innovations are invariably perceived as threats - only to be adopted later as articles of faith.

They were accompanied by the rise of trade associations, publishers organizations, literary agents, author contracts, royalties agreements, mass marketing, and standardized copyrights.

The removal of layers of brokering and intermediation - mainly on the manufacturing and marketing levels - is a historic development (though the continuation of a long term trend).

But the novelty is that the Internet provides a venue for the marketing of niche products and reduces the barriers to entry previously imposed by the need to invest in costly "branding" campaigns and manufacturing and distribution activities.

Network effects mean that content brokers have to invest much less in marketing, branding and advertising once a product's first mover advantage is established.

You can't afford to seek out people and send them unwanted marketing, in large groups and hope that some will send you money.

The conversion from exposure to a marketing message (even from peers within a consumer network) - to an actualsale is a convoluted, multi-layered, highly complex process.

This makes it difficult to apply to the web traditional marketing techniques.

But it is the author, or (more often) the publisher that choose the information, its modes of presentation, selections, and marketing and sales data.

The more massive the market, the more sophisticated the sales and marketing techniques, the bigger the financial stakes - the larger loomed the issue of intellectual property.

Rather it lies in its vast pool of capital, its marketing clout, market positioning, sales organization, and distribution network.

But in an age of information glut, it is the marketing, the media campaign, the distribution, and the sales that determine the economic outcome.

The internet also provides a venue for the marketing of niche products and reduces the barriers to entry previously imposed by the need to engage in costly marketing ("branding") campaigns and manufacturing activities.

According to the Direct Marketing Association's guidelines, quoted by PC World, not responding to an unsolicited e-mail amounts to "opting-in" - a Marketing strategy known as "opting out".

Perfectly legitimate, opt-in, email marketing businesses often find themselves in one or more black lists - their reputation and business ruined.