noun
COLLOCATIONS FROM OTHER ENTRIES
a legal/mathematical/marketing etc concept
▪ Democracy is a very important political concept.
a marketing consultant (=one who gives advice on how to advertise and sell a product)
a marketing strategy
▪ The firm is considering a change in its marketing strategy.
a media/marketing/advertising etc blitz
▪ The campaign was launched with a nationwide publicity blitz.
an advertising/marketing/sales campaign
▪ The store ran a television advertising campaign just before Christmas.
direct marketing
guerrilla marketing
mass marketing/entertainment etc
▪ a mass marketing campaign
▪ Email has made mass mailings possible at the touch of a button.
the finance/marketing/design etc department (=in a company)
▪ He worked in the sales department of a small software company.
viral marketing
▪ You can reach more potential customers by using viral marketing techniques.
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
direct
▪ Honda is supporting the ads for its new Civic model with a £750,000 direct marketing campaign through Jane Porter Direct.
▪ A direct marketing channel moves goods directly from manufacturer to consumer.
▪ In the case of direct marketing the immediate purchaser may be the actual consumer.
▪ Channel A represents a direct marketing channel.
▪ In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.
▪ In combination, the two data sources and techniques probably provide the latest sate-of-the-art in direct marketing.
▪ A computer database and direct marketing mail shots are among ideas under consideration.
▪ Britain's direct marketing industry employs more than 25,000 people and generates more than £9 billion in trade and revenue a year.
global
▪ Subject for a global marketing information system Subject area Comments A Market information 1.
▪ Research can help a company to develop its global marketing strategy.
▪ Max intended to aim at global marketing.
important
▪ Weighing up the competition is an important part of marketing.
▪ Johnson Brothers will be repositioned in 1993 as one of several important new marketing initiatives.
▪ Advertising is felt to be one of the most important first choice marketing techniques by over 43 percent of firms.
▪ The most important marketing device in the industry has nothing to do with skiing at all.
▪ The neighbourhood factor was also an important marketing concept in trying to attract residents to move to Pittsburgh.
international
▪ Who should control international marketing research?
▪ Secondary data Secondary data provide an excellent starting point for many international marketing research projects.
▪ One is to create national - preferably international - marketing and distribution networks.
▪ Most of this text is devoted to considering the nature of those differences and how the international marketing manager can overcome them.
▪ It can be carried out by: in-house staff or an international marketing research organisation.
▪ To determine the most appropriate international marketing strategy, products could be plotted on a chart similar to that below.
▪ Problems with international marketing research Instead of analysing just one national market, international marketing researchers must analyse a number of national markets.
joint
▪ It is appropriate that this is done through the relevant Tourist Boards and their overseas joint marketing schemes.
new
▪ Under the new marketing strategy, Cray Computer will offer the Cray-3 in two-, four- and eight-processor configurations.
▪ So one would image that the latest new fangled marketing initiative at Vaux-owned Swallow Hotel in Gateshead gets his backing.
▪ Perhaps the most important is the new concept of marketing - a logical approach to selling which turns old practices upside down.
▪ In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.
▪ Johnson Brothers will be repositioned in 1993 as one of several important new marketing initiatives.
▪ An exhibition may be aimed at creating new marketing ideas or providing an arena for marketing.
▪ Agency's new driving force A CHESHIRE-based advertising agency has landed a new campaign, marketing Lada cars.
vice
▪ Solbourne Computer Inc's vice president of marketing, Travis White, has resigned from the company for personal reasons.
▪ The same applies for the post of Sun Microsystems Computer Corp's vice president of marketing.
▪ Vice president of sales Tony Giannelli has gone to start-up OpenBook as vice president of marketing.
worldwide
▪ Geographic segments are also important in rendering manageable a worldwide export marketing activity.
■ NOUN
activity
▪ But they need to specialise, be creative and target their marketing activities effectively, as well as offer other higher margins services too.
▪ New products and increased marketing activity are key to Waterford Crystal gaining market share at profitable margins.
▪ This is particularly true of statistics covering the marketing activities of the company.
▪ Similarly, Colleges were involved with income-generating and marketing activities to some extent.
▪ Geographic segments are also important in rendering manageable a worldwide export marketing activity.
▪ Only 13 percent thought marketing activity would be left to each individual country.
▪ Detailed information on the marketing activities of these firms will allow an examination of the role of marketing in the innovation process.
▪ With sectorisation they have lost most of their planning, commercial, and marketing activities.
agreement
▪ The institute has approached Fukuvi Chemicals to negotiate a marketing agreement to manufacture the product commercially.
▪ There will be additional effects as a result of these marketing agreements.
▪ Rhône-Poulenc and Roussel Uclaf have signed development and marketing agreements in the area of crop protection.
▪ Iberia hopes to do that through a marketing agreement with Carnival Airlines, a 14-aircraft carrier based in Fort Lauderdale.
campaign
▪ Honda is supporting the ads for its new Civic model with a £750,000 direct marketing campaign through Jane Porter Direct.
▪ But the marketing campaign conflicts directly with the government's latest hard-hitting message for drink-drivers.
▪ His flashy marketing campaigns have done little for the success of Midland's new products.
▪ Marketing Records Singles released by major, established artists often benefit from a substantial marketing campaign, with posters and media advertising.
▪ The release of a single by a new act doesn't usually result in a major marketing campaign.
▪ Meanwhile an intense marketing campaign will continue to interest overseas investors in the 18.5 percent of the issue earmarked for sale abroad.
▪ While this information has potential for contemporary target marketing campaigns, it would be immensely valuable to historians studying late twentieth-century Britain.
▪ Blue Rondo was the instant vision of a marketing campaign.
company
▪ It is a privilege to be leading one of the world's foremost marketing companies with its splendid portfolio of brands.
▪ Mr Grant said the prizes had been awarded by a marketing company with which Sutton Hall was no longer associated.
▪ Whilst this may be attractive for the marketing companies it is of very little help to the consumer.
concept
▪ The generic label shareware covers a marketing concept rather than a particular brand of software.
▪ Organizations do not all subscribe to the marketing concept.
▪ Obviously, where the marketing concept prevails, the likelihood of serious conflict is reduced, and vice-versa. 8.
▪ What are the implications for a business organization of adopting the marketing concept? 2.
▪ The neighbourhood factor was also an important marketing concept in trying to attract residents to move to Pittsburgh.
▪ The marketing concept takes the view that the most important stakeholders in the organization are the customers.
department
▪ The objectives of a marketing department are directed towards the attainment of corporate aims, such as profitability growth and social responsibility.
▪ The programme developers and marketing departments must be more outward-looking.
▪ The association's own quantity surveyor and marketing department made detailed investigations.
▪ But what we see increasingly is the series which is the brainchild of a designer or a marketing department rather than of horticulturists.
▪ Ken joins as operations manager responsible for the marketing department.
▪ You are unlikely to find a word processor on your desk or fully computerised accounts, research and marketing departments.
▪ We can now turn to the possible conflicts that can occur between the marketing department and other departments.
director
▪ He was, we gathered within seconds, the marketing director of a record company, and he knew everybody.
▪ So the marketing director enters a coalition with the research director to pressure the boss to allocate more resources to product design.
▪ The dire warning came yesterday from Stansted Airport's marketing director Colin Hobbs.
▪ But for this marketing director it's done.
▪ But marketing director, Steve Kuzio, was also a keen Koi-keeper.
▪ He was formerly sales and marketing director of Stuart Cabeldu Catering Group.
effort
▪ The overall design of your reports is an important part of your marketing effort.
▪ Not surprisingly, therefore, most marketing efforts concentrate predominantly on satisfying people's wants.
▪ The Profitboss supports this marketing effort and so does his team.
▪ Initially, however, an intensive marketing effort will be required.
▪ Yet few organisations adjust their marketing effort and their management priorities accordingly.
▪ That's all part of his marketing effort.
▪ This involves the way these firms perceive their marketing effort.
▪ Shares, goes the patter, are products like any other and so deserve the same marketing effort.
executive
▪ But he had given it all up and returned to the business world as a marketing executive.
▪ According to Bradford-based marketing executive Caroline Powell, the trend is towards mixed colours with a more natural emphasis.
▪ The union of environmentalist and marketing executive was both innovative and shocking.
▪ She is now marketing executive for the new look Yorkshire Country Cricket Club.
▪ Initially, in-depth personal interviews will be held with a sample of senior marketing executives from a wide range of industries.
▪ These interviews will be followed by a large-scale postal survey of a nationally representative sample of marketing executives.
function
▪ The question of conflict within the marketing function has already been touched on.
▪ What is market research, and why does it play an important role in the marketing function?
▪ In large de-centralised organizations, the marketing function may be split between sub-divisions and corporate headquarters. 14.
man
▪ Guha is a curious mix of a marketing man.
▪ The marketing men gradually got in charge and now their corporate thinking and fear can kill any project.
▪ The problem has not been the product - as the marketing men might describe Mr Major - but the packaging.
▪ Presentation Graphics Hardware Desktop publishing is dead, or so the marketing men would have us all believe.
▪ Foster left Oxford with a degree in chemistry and straight away became a practical marketing man.
manager
▪ Michael Coward has become trade marketing manager for the same divisions and will eventually be responsible for Johnson Brothers' similar activities.
▪ Most of this text is devoted to considering the nature of those differences and how the international marketing manager can overcome them.
▪ Stuart Attwood has joined Mensa Publications as marketing manager.
▪ People in advertising Most people connected with the business have titles such as marketing manager, copywriter, or research assistant.
▪ According to regional marketing manager David Asquith the contract was clinched in the face of stiff competition.
▪ I discovered later he was the marketing manager of a company that sold agricultural fertiliser.
mix
▪ The marketing mix is a central feature of an organization's tactical plan for a particular market.
▪ Distribution is a key pan of any marketing mix.
▪ The evaluation of a sales promotion is never a clear-cut matter, mainly on account of other variables in the overall marketing mix.
▪ The role of the marketing mix is to move objectives and plans into the reality of implementation and achievement.
▪ The promotion aspects of the marketing mix vary slightly between consumer markets and industrial markets.
▪ Pricing is a very flexible element in the marketing mix and enables firms to react swiftly to competitive behaviour. 20.
▪ The selling effort is not just confined to the Promotion element in the marketing mix.
▪ The trend towards non-price competition requires firms to evaluate their own methods of assembling the marketing mix for their markets.
plan
▪ We are constantly aware of changing market conditions and the need to continually update our marketing plans.
▪ Does this mean that these marketing plans have failed?
▪ This included the design of our marketing plan.
▪ Examples of strategic information include board papers, product and marketing plans, financial reports, etc.
▪ There was no feasibility study and no proper marketing plan.
▪ There were no marketing plans nor sales projections.
ploy
▪ A neat marketing ploy, and a good way of interesting children in aviation.
▪ But this year an even more offensive marketing ploy is keeping me away from my Christmas shopping.
▪ A promo video stressing the artist's style is a shrewd marketing ploy which exploits the music industry's visual obsession.
▪ New York drug dealers seem to go in for sophisticated marketing ploys.
▪ This kind of collection, though usually available individually, is increasingly and intelligently proving to be a marketing ploy.
product
▪ Indeed, according to Booth, it is only in the last couple of years that it has focused on product marketing.
▪ Ian Schmidt, Object Design's product marketing director, says the software will be sold jointly by the companies.
research
▪ The last-mentioned - marketing research agencies - play a significant role in the whole area of marketing research.
▪ Who should control international marketing research?
▪ International marketing research in the gathering of information from search activities into international markets.
▪ A corporate role could just be confined to the provision of specialist services, such as marketing research and specialist advertising advice.
▪ Chapter 35 outlined the key features of marketing research.
▪ A function of marketing research is to provide information that will help opportunities to be identified, evaluated, compared and selected.
▪ Secondary data Secondary data provide an excellent starting point for many international marketing research projects.
▪ It can be carried out by: in-house staff or an international marketing research organisation.
service
▪ His company is dedicated to placing Northern Ireland products in world markets by providing a total marketing service.
▪ Our direct marketing services, established in 1988, have also grown considerably.
▪ The magazine Campaign reckons that sales promotion agencies are outperforming every other marketing services sector.
▪ She had been named regional marketing services manager and expected the job to be confirmed.
strategy
▪ The process can, of course, be elaborated, on the basis of a suitably detailed marketing strategy.
▪ Do firms employ investment related marketing strategies?
▪ Using a specific example, show how opinion leaders might be identified and influenced through a marketing strategy.
▪ Mr Brown is responsible for marketing strategy, programme development and quality control, while Mr Morse will administer day-to-day operations.
▪ The marketing strategies of banks have been aimed in some cases at attracting young customers, especially the student market.
▪ But only 11-12 percent had prepared a formal marketing strategy or employed a marketing consultant in the past year.
▪ Group interactive sessions will focus on developing marketing strategies based on participant's own case studies.
▪ Companies must target significant sectors for their world marketing strategies to attack.
support
▪ The introduction of eight mainstream products was accompanied by seminars in four countries and a comprehensive package of marketing support material.
▪ Given the right level and mix of marketing support, a significant market opportunity can be created.
team
▪ Each month, the company's new products are presented to the sales people by the marketing teams.
▪ The marketing team goes out and finds 20 odd systems on which to sell it.
▪ It's been a difficult time for the sales and marketing team at Thame in Oxfordshire.
▪ Our newly created marketing team has identified customer requirements in major markets as well as helping us to redevelop our corporate image.
technique
▪ In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.
▪ Advertising is felt to be one of the most important first choice marketing techniques by over 43 percent of firms.
▪ Corporate entertaining was considered the single most effective marketing technique by 14 percent of businesses.
▪ Shareware is the most modern of all marketing techniques used in the computer industry today.
▪ Watch straps were like a cottage industry, so we adopted the marketing techniques of a baked beans company.
▪ So marketing techniques will prove crucial.
■ VERB
develop
▪ Group interactive sessions will focus on developing marketing strategies based on participant's own case studies.
▪ Research can help a company to develop its global marketing strategy.
▪ But it is not just the fertilizer side which is developing the business with marketing innovation.
provide
▪ An exhibition may be aimed at creating new marketing ideas or providing an arena for marketing.
▪ His company is dedicated to placing Northern Ireland products in world markets by providing a total marketing service.
EXAMPLES FROM OTHER ENTRIES
▪ Car safety is a hot marketing topic.
▪ Holbrook has a position in marketing for a large department store.
▪ The business course includes classes on marketing.
▪ The reason their cars sold so well was that they had a brilliant marketing strategy.
EXAMPLES FROM CORPUS
▪ Ever since the World Health organisation approved an infant-formula marketing code in 1981, everyone else wants one too.
▪ In the long run, however, adroit its marketing, takeover may be the only solution.
▪ Invariably, marketing people are more senior, and win the argument.
▪ It is, of course, assumed that all other marketing factors remain constant in their impact on sales.
▪ My grades were excellent and I had had hands-on work experience with marketing agencies in the West End.
▪ The evaluation of a sales promotion is never a clear-cut matter, mainly on account of other variables in the overall marketing mix.
▪ To identify the complex yet crucial inter-relationships between customers and their characteristics demands sophisticated statistical and marketing knowledge.