Longman Dictionary of Contemporary English
n. communication by a person or an organization with the purpose of creating a favorable public image; commonly referred to as PR.
n. a promotion intended to create goodwill for a person or institution [syn: PR]
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, government agencies and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
Public relations specialists establish and maintain relationships with an organization's target audience, the media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation ( crisis management), managing internal communications, and marketing activities like brand awareness and event management Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client's many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.
"Public Relations" is the season premiere of the fourth season of the American television drama series Mad Men, and the 40th overall episode of the series. It was written by series creator and executive producer Matthew Weiner, and directed by Phil Abraham. It originally aired on AMC in the United States on July 25, 2010. The episode takes place in November 1964, as the advertisement agency Sterling Cooper Draper Pryce has just started up, and Don Draper ( Jon Hamm) is struggling with his divorce. The agency partners are concerned about the narrow breadth of their client base, which is not helped by Don coming across as less than sympathetic in an interview with a trade magazine. Peggy Olson ( Elisabeth Moss) attempts a viral marketing stunt to bring back a disgruntled client, with unexpected repercussions. Meanwhile, Don's ex-wife Betty ( January Jones) is struggling to fit in with her new family, and Don encounters problems in his romantic life.
"Public Relations" was heavily promoted in the weeks leading up to its airing, with an endorsement by President Obama and product tie-in by Mattel toys helping with publicity. Weiner expressed displeasure with what he considered a media revelation of plot details, though other journalists called his objections unwarranted. "Public Relations" was critically acclaimed by television critics, who expressed that the series returned to form. Upon airing, the episode was viewed by 2.92 million viewers and attained a 0.9 rating in the 18-49 demographic, according to Nielsen ratings.
Public Relations is a Czech rock band, which was formed in 2004. Despite originally playing crossover, over time they have moved on to electronic rock, fusing the common rock elements with an electronic instrumentation.