I.adjectiveCOLLOCATIONS FROM OTHER ENTRIES
a possible/potential candidate (=someone who you might give a job or position to)
▪ There were two women who were possible candidates.
a possible/potential successor
▪ He had been tipped as a possible successor to the president.
a potential competitor (=a person, company etc that might compete with you)
▪ A merger would also remove a potential competitor in the market.
a potential disaster (=one that could happen)
▪ Always save a backup copy of your work to avoid potential disasters.
a potential hazard
▪ Microwave ovens are a potential hazard if not used properly.
a potential risk
▪ The potential risks associated with this operation should not be ignored.
a potential rival (=one who is likely to be a rival in the future)
▪ Their business is a potential rival for ours.
a potential threat
▪ The group remains a potential threat to the regime.
a potential/prospective client (=someone who might become a client)
▪ Make sure potential clients know about all of your services.
a potential/prospective customer (=who might become a customer in the future)
▪ It’s very important to establish contact with potential customers.
full potential
▪ The charity helps disabled children reach their full potential.
potential benefits
▪ The potential benefits of the scheme must be weighed against the costs involved.
potential danger (=possible but not definite)
▪ Gloves should be worn because of the potential danger of infection.
potential embarrassment (=possible)
▪ By dropping out of the competition, he was spared the potential embarrassment of losing.
potential energy
potential harm
▪ People need to be more aware of the potential harm of being overweight.
realized...potential (=achieved as much as she can achieve)
▪ a young singer who has not yet realized her full potential
the potential/likely impact
▪ He’s studying the potential impact of climate change.
COLLOCATIONS FROM CORPUS
■ ADVERB
as
▪ Anyone with a foreign accent, including refugee children, were labelled as potential saboteurs.
▪ Thus they spent much of their time debating the validity of various evaluation procedures as potential responses.
▪ They often masqueraded as potential customers in order to get information.
▪ The government therefore turned to multinational companies as potential suitors for Rover.
▪ She said Knysh and the other Soviet coaches saw their pupils' not just as potential gymnasts but future concubines'.
▪ They became scapegoats for crimes committed and were widely bruited as potential subversives.
▪ The problem here, however, is what counts as potential, and what is it potential of?
■ NOUN
benefit
▪ The potential benefits must be weighed up against the costs involved and the risk of failure.
▪ They also should consider the potential benefits of shared use.
▪ The potential benefits of this will be discussed in the next chapter.
▪ The potential benefits of Lalzad's research are obvious.
▪ The ability to replicate represents both the greatest danger and the greatest potential benefit.
▪ The Peace Corps defenders argue this harsh analysis underplays the potential benefits to civil society from computers and the internet.
▪ Note also any other potential benefits for individuals and their family and friends.
buyer
▪ Often a seller will deal concurrently with a number of potential buyers.
▪ More potential buyers in general could push prices for radio stations higher.
▪ Ask your estate agent to send a representative with potential buyers.
▪ As in other auctions, potential buyers can preview the items.
▪ Alejandro didn't like dead mares around; it looked bad if potential buyers dropped in.
▪ Registration for the sale has been repeatedly postponed to accommodate potential buyers, officials said.
▪ A market is a group of existing and potential buyers or users of a product or service. 6.
▪ The Stoughton, Mass. company did not name any potential buyers for Avia.
client
▪ You're in a position of strength as a potential client who is checking out the service on offer.
▪ Naturally, Sheila thought that meant a potential client had called.
▪ Therefore, to some degree any public relations proposal for any potential client is out of date as soon as it is written.
▪ Newsletters are often issued on free trial to potential clients.
▪ Each one recognises sectional interests within the profession but has little or no regard to the public at large or the potential client.
▪ Solicitors also participate in social activities likely to get them and their firms known to potential clients.
▪ Most potential clients visit them at Potton and attend one of the free seminars, held three times a week.
▪ The agencies don't list an address, but give an 088 mobile phone number through which potential clients can reach them.
conflict
▪ Various strategies are developed to handle potential conflicts that can not be overcome because people keep meeting each other.
▪ Both failed to sell stock they owned after being warned of potential conflicts of interests.
▪ He recognised the potential conflict between the ideal of education as an instrument and that of education as self-development.
▪ Marx points out the deeper class relations and potential conflicts below the surface of society.
▪ The potential conflict be-tween capitalistic power and democratic power did not explode.
▪ He shuddered at the thought of all the potential conflict situations ahead.
▪ Nor is this the only area in which the former chairman has left himself open to potential conflicts of interest.
customer
▪ Starting in 1967, we tried hard to whip up interest in the robots among potential customers, but with little success.
▪ If you are doing business on the Internet, it is probably not a good idea to turn away potential customers.
▪ The company says that it has received inquiries from about 470 companies, of which perhaps a quarter are potential customers.
▪ Those are potential customers, for they are in the market for services.
▪ This provided them with a highly qualified list of potential customers matching their target demographic groups.
▪ For starters, there are simply more potential customers online these days.
▪ A money-back guarantee could be attractive to potential customers-but are you willing to pay the price?
▪ A big, potential customer called with a major assignment.
danger
▪ You should also remember that you too have safety needs and you should learn about potential dangers to yourself and other staff.
▪ What of the illiterate who uses a forbidden pesticide in total ignorance of its potential dangers?
▪ The move comes in the wake of the recent Echo Inquiry which exposed the potential danger in flats and bedsits.
▪ He spoke powerfully about the insecurity of football and the potential dangers behind every challenge.
▪ In view of their potential danger, these fishes are not recommended for a household where small children are present.
▪ Parliament Street in the town remains closed because of the potential danger.
▪ With boundary-to-boundary skiing, says Carey, comes a new emphasis on educating skiers about the potential dangers.
difference
▪ Under resting conditions the cell membrane will not allow ions to diffuse passively across it, so the potential difference remains.
▪ While the potential difference across the resistance R is just, that across the capacitance C is.
▪ The potential differences between B, C and D are again very small, arising only from small losses in the transformer.
▪ Thus, for example, and respectively represent the collector current and potential difference between the collector and emitter.
▪ Cholera toxin caused no change in potential difference in any of the groups.
▪ Note that the saturation potential differences are close to the supply e.m.f.s biasing the operational amplifier.
▪ The r.m.s. current,, may be found by measuring the r.m.s. potential difference with a suitable voltmeter from which.
▪ This change of potential difference is termed the action potential.
energy
▪ The third property of a polymer which affects its mechanical behaviour is the between-chain potential energy.
▪ This would lead into a study of kinetic and potential energy.
▪ Systems tend to a minimum in potential energy.
▪ There is also gravitational potential energy.
▪ It loses potential energy until it reaches a minimum at the bottom of the hill.
▪ These are kinetic energy and potential energy.
▪ Cellulose represents an important potential energy source for herbivores but the breakdown of cell fibre presents herbivores with difficulties.
impact
▪ So much has been written about this single epic without any clear view of the potential impact emerging.
▪ They understand all too well the potential impact of huge cuts in health care programs.
▪ Probably the area of maximum potential impact is in taxonomic computing.
▪ Making this decision requires an analysis of the potential impact of credit policy terms on sales and profits.
▪ The second limiting factor was less immediate, but of greater potential impact.
▪ Finally, there is an assessment of potential impacts, on the political world, of the revolution in communication technologies.
▪ The restrictions on trading are designed to limit the potential impact of the options market on the stock market.
▪ This gives an indication of the potential impact of this type of instructional material.
investor
▪ The House of Lords found that there was no duty of care either to existing shareholders or to potential investors.
▪ Paine Webber brokers often used scripts when they spoke to potential investors.
▪ Roll and Ross argue that these portfolios may have desirable qualities for the potential investor.
▪ That document, Matthews said, will be sent out to a few dozen potential investors by the end of the year.
▪ He cultivated members of the aristocracy and sprinkled them among his company boards to impress potential investors.
▪ But its financial difficulties have deterred potential investors.
▪ This has put off many potential investors fearful of being entangled in the courts for years.
▪ The suit also poisoned potential investors against Addamax which needed more money to exploit its technology, he said.
market
▪ It's a potential market few have bothered to target.
▪ He described the potential market as huge.
▪ The overall size of the potential market is even less clear.
▪ Overall, the potential market for music software is enormous.
▪ A potential market of 300 million awaits.
▪ According to industry estimates this is between 5% and 10% of the potential market.
▪ As we have indicated in the previous chapter, there looks like being a very large potential market for consumer multimedia.
problem
▪ Such insider selling is closely watched by some investors for signs of potential problems within companies.
▪ You know the potential problems with my wave-riding interpretation of Quantum Theoryor for that matter with any other I have yet heard?
▪ When surgery is planned there is time to correct existing problems and reduce the risk of potential problems.
▪ Similarly, the aircraft tires pose a potential problem for in-air explosion.
▪ The potential problems can be aggravated by separation from relatives and friends.
▪ The Committee believes that these adequately address any potential problem which might arise with respect to this area.
▪ The nurse might also recognise some potential problems - not all possible potential problems but those which are relevant.
▪ But the new-look Lakers offer plenty of potential problems.
purchaser
▪ We are also talking to potential purchasers.
▪ A slide index of artists' work is available to help the potential purchaser.
▪ Advertisements are placed in the press, and potential purchasers are invited to telephone or fill in a coupon for further details.
▪ This will enable a potential purchaser to come forward up until 1 July with the recommended £2 million or above.
▪ We will arrange and chair meetings between potential purchasers and the directors as appropriate.
▪ An investment overview should therefore quickly impart the essential basic information which will interest the potential purchaser.
▪ The sources of information for identifying acquisition targets set out in Section 0604 may be used for identifying potential purchasers.
risk
▪ The county council says the waste was not a potential risk to the public.
▪ Rightly or wrongly, I judged the potential risks in so doing were greater than any possible benefit that I could imagine.
▪ The significance of such questions can only be assessed in the light of present knowledge and potential benefits weighed against potential risks.
▪ Initially stimuli are compared in terms of the total numbers of descriptions and potential risks in the protocols.
▪ Faculty supporters counter that the faculty would still be within the Institute and that the benefits would far outweigh the potential risk.
▪ The significant main effect of junction type for both descriptions and potential risks is difficult to accommodate within this framework.
▪ The market has a mechanism for ensuring even that the potential risk of damage to the environment can be costed.
▪ Addictive disease, as opposed to physiological addiction, it is not a significant potential risk for all human beings.
source
▪ It is clear that the full range of potential sources of variation which produce the archaeological record should be considered.
▪ These potential sources of emerging infections are diverse and cross the lines of various scientific disciplines and government agency responsibilities.
▪ Finding the potential source of recruits for the future is not an easy task.
▪ Daley removed the power because it was a potential source of embarrassment and trouble.
▪ They are also as much a potential source of recommendations as the client.
▪ What are the potential sources of R.F.I. and how do you overcome them?
▪ The bookkeeping for this inter-fund transfer is a potential source of difficulty because strictly the transaction generates two double-entries.
▪ As long as this element of political discretion remains there is a potential source of dispute.
threat
▪ The raven was determined to fend off any potential threat and maintain its fiefdom of Edge Wood.
▪ They regarded it either as virtually impossible to implement, or as a potential threat to themselves at the elections.
▪ But he did okay in our program, handling its challenges and its many potential threats.
▪ Recent newspaper reports have highlighted the potential threat to Britain when the Channel Tunnel links us with the Continent.
▪ Many see computers as a potential threat to their livelihood.
▪ The samurai response to the potential threat posed by the merchants was a reassertion of their lowly political and social position.
▪ And because they have yet to be found, their organizers appear to remain a potential threat to the regime.
user
▪ Such problems would inconvenience existing passengers and may deter potential users.
▪ Microsoft is estimated to be targeting the 50 million or so potential users of the Windows operating system.
▪ We could assume that everyone in the population is a user or a potential user of the accounts of public sector organizations.
▪ Software systems exist which can make the life of potential users a lot easier.
▪ Has there been any investigation as to what the potential users want from the system? 4.
▪ What is still missing is your ability as a potential user to use this terminal.
▪ But clearly very many more potential users think that bank loans would be difficult.
▪ Styled is probably just too quirky for some potential users.
value
▪ Only collect information if its actual or potential value exceeds the cost of collecting it.
▪ Jackson estimated the total potential value of these business opportunities at $ 200 million.
▪ Rainforests are the source of a multitude of raw materials with immense potential value to medical science.
▪ He declined to discuss the potential value of a contract.
▪ They are not questioning the potential value of, in this context, high-quality environmental information perse.
▪ After 1714, with their potential value exponentially raised, such schemes proliferated.
▪ Botanical stations were established throughout the empire to study native plants and identify those o potential value.
▪ Virtually everyone who works for an enterprise from time to time will acquire information from the environment of potential value to its operations.
PHRASES FROM OTHER ENTRIES
fulfil your potential/promise
▪ All girls and boys, from every background, must be able to discover their talents and fulfil their potential.
▪ But there is grave doubt among environmentalists as to whether the Government will fulfil its promises according to schedule.
▪ Draft history is full of players who never fulfilled their promise.
▪ For 15 years, Lindbergh more than fulfilled its promise.
▪ I was wrong: it has not yet fulfilled its promise.
▪ Lewis has begun to fulfil his promise.
▪ Many teachers express concern that even their more able pupils do not fulfil their potential in the subject.
▪ We only fulfil our potential as individuals in working with and for others, as well as for ourselves.
EXAMPLES FROM OTHER ENTRIES
▪ a way of making the college more attractive to potential students
▪ By denying these people a decent education, you're losing out on potential captains of industry and political leaders.
▪ For the first time she realized the potential danger of her situation.
▪ It's wrong to regard all soccer fans as potential trouble-makers -- it's only a small minority who are responsible for the violence.
▪ It is important for manufacturers to identify potential problems at the design stage.
▪ Police believe they may have found a potential witness.
▪ The potential side effects of the drug are unknown.
▪ The 60 potential jurors filled the front of the courtroom.
EXAMPLES FROM CORPUS
▪ Applications and potential applications are popping up like wildflowers after a spring rain.
▪ Behind every bend lurks a potential patrol, road-block or hidden camera.
▪ Probably the area of maximum potential impact is in taxonomic computing.
▪ The potential ramifications of such a theme could be vast so let me start somewhere in the middle.
▪ The facility is currently being actively promoted both within the Bar and locally with potential professional clients.
II.nounCOLLOCATIONS FROM CORPUS
■ ADJECTIVE
commercial
▪ And Nicholson's have not been slow to realise the commercial potential of this classic heritage.
▪ Frequently frustrated by rapids and sandbars, they soon surmised that the river had no commercial potential.
▪ The House of Andreeyev had purchased the right to exploit the commercial potential of the Manchu system.
▪ Eager to capitalize on the commercial potential of his designs, he launched a collection of stark, monochrome headscarves for ladies.
▪ Further exploration and appraisal drilling will be necessary to confirm the commercial potential for this discovery.
▪ Reaumur also worked extensively on ceramics, again because of the commercial potential.
considerable
▪ His expulsion is probably more justified in terms of his considerable long-term potential as a spy than in terms of his current status and responsibilities.
▪ Not surprisingly wind power is regarded as having considerable potential.
▪ Their relationship with the community has considerable dramatic potential.
▪ It is thus a field of considerable potential.
▪ The ion engine has considerable potential as it is capable of generating specific impulses of thousands of seconds.
▪ There is also considerable potential for the development of novel biological control agents by genetic engineering.
▪ There is considerable upside potential for both oil and gas exports.
▪ It offers considerable future potential for the discovery of large oil and gas reserves.
economic
▪ Local people will be trained to gather plants and other materials which may have economic potential.
▪ Learning about a community and understanding its social, cultural and economic potential is an essential pre-condition.
enormous
▪ It's a lively and cosmopolitan resort, which as well as being scenic, offers enormous potential to the sports enthusiast.
▪ The new generation of telecommunications holds enormous potential to serve the needs of democracy.
▪ It will be appreciated that this technique of automated teaching seemed to have enormous potential.
▪ It is a world unexplored by many-a new frontier in contemporary gastronomy with enormous potential.
▪ A client of enormous potential if he managed to hook him.
▪ This is largely because of its enormous potential for dating geological processes and sedimentary sequences.
▪ Yet a walk into any delicatessen or a continental charcuterie will prove the enormous potential of this vastly underrated animal.
▪ Assistant Principal, Joe Mooney sees enormous potential for the open learning format with foreign students.
full
▪ Your tank has certainly reached its limits now, and some of the fish have yet to reach their full potential.
▪ No single one of these technologies can deliver the full potential of electronic commerce, however.
▪ Hence its full potential is not being realized.
▪ Can you tell me if there are any special programs to help my gut reach its full potential?
▪ The society, a national charity, aims to help people with learning difficulties reach their full potential.
▪ This went to show that the full potential of a client was measurable only outside the licensed dealing fraternity.
▪ More economic patterns of resource allocation will result as underlying comparative advantages are allowed to exert their full potential.
▪ Self-esteem is the need to feel good about oneself and self-actualisation is the need to reach one's full potential.
future
▪ It is no proof of future potential.
▪ Education services similarly went through a phase of detailed examination of their weaknesses and future potential during the inter war period.
▪ It offers considerable future potential for the discovery of large oil and gas reserves.
▪ Its importance and future potential should not be ignored by governments in their agricultural planning.
▪ The Pistols' strength lay not in their future potential but in their immediate shock value.
▪ But the most exciting aspect of Digivision is its future potential.
▪ It should emphasise the strong features of the business and its future potential.
▪ Most respondents had very positive expectations about the future potential of the area, sometimes bolstering their own somewhat risky decision.
good
▪ We give children the opportunity to develop to the best of their potential.
▪ This reaction is fairly typical for children who have some problems with aggression but who none the less have good potential.
▪ The Soviets may rob themselves of their own best potential in this way.
▪ Questions set on these lines have good diagnostic potential.
▪ We will continue to provide development opportunities to: help them perform to the best of their potential.
great
▪ At the same time, we are now quite possibly reaching our greatest potential for that change.
▪ There is great potential for distraction.
▪ It claims for all women a far greater potential in terms of powers and skills than any woman has ever demonstrated.
▪ There is great potential for creative work arrangements, but right now the potential for pain is greater.
▪ There is great potential in developing the teaching role of clinical practitioners, with benefits for both the individual and the service.
▪ She understood that this handsome, rather solitary young man had great potential.
▪ Straw burning for energy also has great potential.
▪ Olstad sees great potential for the program but not just for tracing half-forgotten tunes.
high
▪ Hypertonic Having a higher osmotic potential than a standard.
▪ John saw high potential in the company.
▪ This is particularly fortunate, because teeth have a high fossilization potential, exceeding that of other parts of the skeleton.
▪ Recruiting those with a higher potential for appropriate customer service behaviour.
▪ Chemicals, therefore, need to have a high energy potential i.e. they need to be highly aggressive.
▪ Carbonate and evaporite sediments also have a high diagenetic potential.
▪ Evaporite sediments have a yet higher diagenetic potential than modern carbonate sediments, producing a near-metamorphic fabric.
▪ High speed, high power, high storage, high upgrade potential - the CompuADd 325 offers them all.
huge
▪ Rodber has huge potential, however, a great physique, a fair turn of speed and good hands.
▪ The bottom line is that this is a huge country with huge potential.
▪ There is huge unexplored potential in this field.
human
▪ The second major issue to be examined would be the role of individuals and how human potential is mobilised.
▪ Pessimism is a dangerous disease that can stifle or kill our human potential.
▪ In domestic society the authority of the state guarantees order in the face of the human potential for evil.
▪ We can provide solace and preserve dignity and human potential through the very end of life.
▪ The reversibility depended upon the permanence of severe retardation whereas infants are not defective and their human potential is a fact.
▪ An entirely different world was supposed to have manifested, a new society sparked by unleashed human potential.
▪ This personalized process aims at releasing human potential in a way that will benefit the corporation.
▪ Lack of money causes misery, anxiety, early death: the cramping of personality, the limiting of human potential.
real
▪ The club believes she has real Olympic medal potential.
▪ He saw I got real potential.
▪ As with so many other aspects of the practical implementation of the Act, there is here the real potential for overkill.
▪ Which creates a very real potential that in zeal for privacy I could turn everything on my hard drive into unreadable mush.
▪ Team it with high fibre beans, bread or pasta and you have a supper or lunch dish of real potential.
▪ It's a hobby with real travel potential.
▪ Evidence from pilot projects shows the real potential of care management to create flexible care and support controlled by the user.
▪ Vijay Singh and Paul Broadhurst are just two examples of young players with real potential who have obviously benefited from the experience.
revolutionary
▪ This argument puts forward the notion that the peasantry working in these conditions would provide revolutionary potential.
▪ The problem is not the combativity or the revolutionary potential of the working class and its allies.
▪ I believe Blackwomen's Creativity to be revolutionary in its potential.
significant
▪ The fact that highly improbable circumstances could result in significant upside potential should not affect the presentation.
▪ We are committed to prudent exploration and will direct efforts to ventures which offer significant potential.
tremendous
▪ But they have tremendous potential for learning and growth.
▪ In other words, at this point the whole area is nascent with tremendous potential.
true
▪ It's only in the past 18 months, however, that he's started fulfilling his true potential.
▪ Tom's temper stopped him reaching his true potential.
▪ A further decade passed before the true potential of this cliff began to be tapped.
▪ Isn't it time to take hold of that lead by realising their true marketing potential?
▪ At last it has been recognised that there are many females within the club scene who have true potential.
▪ What then was humanity's true potential?
▪ The temptation is always to overstock, and this means that the land is asked to produce more than its true potential.
■ NOUN
action
▪ An action potential in the presynaptic neuron releases neurotransmitter into the cleft.
▪ This results in prolonging the action potential and thus increases calcium influx into the cell.
▪ The neurotransmitter then diffuses across to the postsynaptic neuron, and starts a new action potential in it.
▪ The result is that a larger stimulus is required to trigger an action potential.
▪ This change of potential difference is termed the action potential.
▪ This traveling wave of altered electrical potential is called an action potential, more commonly known as a nerve impulse.
▪ Arriving at the post synaptic membrane, it causes a change in its permeability so that a new action potential begins.
▪ To cross this gap, an action potential must be converted from an electrical signal to a chemical signal.
development
▪ Their work is not accounted for, and so their further development potential is grossly neglected.
▪ The irony is that population growth itself eats away at development potential.
▪ Hotels most likely to interest international investors would be those with strong revenue rather than those with development potential.
▪ Owners of properties with large gardens often have no idea of the development potential and value of their land.
▪ The adoption of a sequential approach to assessing the development potential of sites and the redevelopment potential of existing buildings.
▪ The contours of a site are obviously important and may add or detract from its development potential.
growth
▪ The fund manager can, therefore, select the mix of bonds which offers the most attractive yield and capital growth potential.
▪ Often Tucson has been compared to Austin, Texas for its size, cost of living, and growth potential.
▪ Finally, it is hoped to identify the necessary steps essential for the improvement of growth potential for ethnic minority businesses.
▪ Landis believes many investors still are underestimating the growth potential of the networking business.
▪ Dormitory centres Within the catchment area of a burgh; basic services available; some growth potential and encouragement to industry.
▪ Some technology stocks declined on the belief that their growth potential has been overestimated.
▪ Height velocity in the first year after operation increased dramatically compared with year before operation among patients with growth potential.
▪ The successful launch of Channel 5 as a non-producer broadcaster demonstrates the growth potential of the market.
investment
▪ Probably checking Belpan's investment potential.
▪ He'd imagined expensive good taste - big sofas, neutral carpeting, antiques, safe pictures chosen for their investment potential.
▪ A score of 55-70 will imply, mainly, developing countries with investment potential.
▪ Further studies on engineering aspects, conservation and investment potential were also commissioned.
market
▪ The judges will look for simple and effective devices which also demonstrate market potential and value for money.
▪ The nature of the access road to the site and adjoining development can be influential with regard to market potential.
▪ A further dimension concerns the implications of acceptance and of market potential for supply industries.
▪ Assessing or predicting the economic performance of UDCs can not be viewed in isolation from the area's market potential.
profit
▪ Alternative endings might provide film companies with more opportunities to maximise the profit potential of cult items.
▪ However, the profit potential of an untapped consumer market is tantalizing scores of corporations.
▪ In looking at people he is looking at profit potential and the attitudes and skills relating to that.
▪ Since its foundation it has emphasised that the profit potential in exporting will be enhanced if export management is in trained hands.
■ VERB
assess
▪ Economic historians have been more interested in assessing the outcome or potential of his policies than their origins.
▪ This question of source rocks is the main unproven factor in assessing the hydrocarbon potential of south Antrim.
▪ The adoption of a sequential approach to assessing the development potential of sites and the redevelopment potential of existing buildings.
▪ Personal disinterest in a programme content will help your objectivity in assessing its potential for your public relations purposes.
demonstrate
▪ Many of their lecture modules are chosen from a set which demonstrates the potential of computational techniques, for example in simulation.
▪ The successful launch of Channel 5 as a non-producer broadcaster demonstrates the growth potential of the market.
develop
▪ The bioremediation market is just being developed, and its potential appears quite large.
▪ If you want to develop your full potential, learn to take planned risks.
▪ In this way, individuals can develop their full potential and contribute to their own well-being and that of others.
▪ In summary, cooperation is still necessary if trade, output, and employment are to develop to their full potential.
▪ For a new artist to progress, the most important management role is allowing the act to develop its songwriting potential.
▪ The aim should be to develop your own potential, not to regulate your working habits to a conventional norm.
▪ At school they shared truancy escapades, which developed a more interesting potential once they had matriculated.
▪ Nomatterhow easy or hard you find the work, our aim is to develop your potential to the full.
exploit
▪ The House of Andreeyev had purchased the right to exploit the commercial potential of the Manchu system.
▪ Man was able to exploit the potential of music only when he started writing musical scores.
▪ Still, Anixter has only begun to exploit its potential.
▪ Teaching strategies need to adapt to this new situation, to exploit the potential offered by computers.
▪ This positions them uniquely in exploiting the multimedia potential of their list.
▪ Two criticisms are frequently made of it: it is boring and it doesn't exploit the full potential of the medium.
explore
▪ To explore the potential of this idea further, we sent these leading hair stylists to the Alps.
▪ This thus stands as a starting point for exploring the potential of complex semiotics as a mode of analysis of the photographic.
fulfil
▪ Many teachers express concern that even their more able pupils do not fulfil their potential in the subject.
▪ Being an entrepreneur is a way of fulfilling your creative potential.
▪ All girls and boys, from every background, must be able to discover their talents and fulfil their potential.
▪ It's only in the past 18 months, however, that he's started fulfilling his true potential.
▪ Tiriac became a father figure and Nastase was at least able to fulfil some of his potential.
▪ That is not to say, of course, that it won't take longer for her to fulfil her potential.
▪ Their failure was that, because of man's inhumanity to his fellow beings, they did not fulfil their potential.
▪ Thus, only here in Communist society can people fulfil their potential for creativity and goodness.
offer
▪ It's a lively and cosmopolitan resort, which as well as being scenic, offers enormous potential to the sports enthusiast.
▪ It now accounts for at least 15 percent of total supplies and offers the potential of a green premium.
▪ It offers considerable future potential for the discovery of large oil and gas reserves.
▪ Using authoring software such as Touch Explorer Plus, this offers great potential for the teaching of history.
▪ At any given point in time, however, such sites may offer latent potential to the developer.
▪ We are committed to prudent exploration and will direct efforts to ventures which offer significant potential.
reach
▪ This results in the neighbouring part of the axon also reaching this potential, thus causing its ion channel to open.
▪ Can you tell me if there are any special programs to help my gut reach its full potential?
▪ At the same time, we are now quite possibly reaching our greatest potential for that change.
▪ Having bypassed college, will he ever reach his athletic potential?
▪ Your tank has certainly reached its limits now, and some of the fish have yet to reach their full potential.
▪ The society, a national charity, aims to help people with learning difficulties reach their full potential.
▪ Tom's temper stopped him reaching his true potential.
▪ Self-esteem is the need to feel good about oneself and self-actualisation is the need to reach one's full potential.
realise
▪ And Nicholson's have not been slow to realise the commercial potential of this classic heritage.
▪ Theatre managers were quick to realise the dramatic potential of such a dazzling light.
▪ Danzigers were far too busy protesting and petitioning, nursing wounded pride to realise the potential of their situation.
▪ It was therefore left to Lear to realise the full potential of lithography, and to revolutionise bird illustration in the process.
▪ Finally, Compact validates achievement in school and encourages students to push themselves to realise their potential.
▪ We aim to create a society in which all men and women can realise their full potential and shape their own successes.
▪ It's been a short, obstacle-filled but fruitful struggle for Moonshake to realise their potential.
▪ The exceptions, good guys like Lee Evans and Harry Hill, have yet to realise their full telly potential.
realised
▪ As soon as I walked on to the beach behind the resort where I was staying, I realised its potential.
▪ Long before button badges made their punk-inspired debut, Gedge and Co had realised the earning potential of such merchandise.
realize
▪ Supporters like Jim Cummins maintain that heritage language teaching is an important step in helping immigrant students realize their potential.
▪ But as you grow in confidence, and experience, you will be able to realize your full potential.
▪ A research programme must be given a chance to realize its full potential.
▪ Under Adenauer and Schmidt it realized its full potential.
▪ The essential condition for realizing this potential is the overthrow of all forms of oppression.
▪ As though it does not matter that half of humanity have been prohibited from realizing their potential.
recognize
▪ It was a failure to recognize the potential of the black community and a failure to use it.
▪ A biology professor at San Diego State, she recognized business potential in some of her research.
▪ The two met in 1993 at a volleyball tournament in Tahoe and eventually recognized the potential of joining forces.
show
▪ This went to show that the full potential of a client was measurable only outside the licensed dealing fraternity.
▪ Jamal Crawford, who was virtually untouchable in trade talks, has shown little but long-range potential.
▪ Experience has shown that employment potential and the needs of the employer require more than just school or college education.
▪ This is impressive, and it shows clearly the potential of technology to help the classroom teacher become a better teacher.
▪ This means that acoustic microscopy shows exceptional potential for the study of biological systems in particular.
▪ Rather we have attempted to show the potential of analysis and technical studies to increase our knowledge of the past.
▪ Evidence from pilot projects shows the real potential of care management to create flexible care and support controlled by the user.
▪ A great piece of software that starts to show us the full potential of the Internet.
EXAMPLES FROM OTHER ENTRIES
▪ He's young but he shows a lot of potential.
▪ One of their children has the potential to be a brilliant scientist.
▪ She may not be a great violinist yet but she has potential.
▪ Stephen is a player with real potential.
EXAMPLES FROM CORPUS
▪ Assessing this potential helps the practitioner to decide how best to work with an elder when some breakdown in routine occurs.
▪ Having bypassed college, will he ever reach his athletic potential?
▪ He was giving a talk at a career-development seminar to top executives from his then-employer, who were evaluating his career potential.
▪ The fund manager can, therefore, select the mix of bonds which offers the most attractive yield and capital growth potential.
▪ This has greatly reduced their potential for instigating change.
▪ This traveling wave of altered electrical potential is called an action potential, more commonly known as a nerve impulse.