Wiktionary
n. market research
WordNet
n. research that gathers and analyzes information about the moving of good or services from producer to consumer [syn: market research]
Wikipedia
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
Marketing research is often partitioned into two sets of categorical pairs, either by target market:
- Consumer marketing research, and
- Business-to-business (B2B) marketing research
Or, alternatively, by methodological approach:
- Qualitative marketing research, and
- Quantitative marketing research
Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.
Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.
Usage examples of "marketing research".
If you have done the marketing research discussed earlier in this chapter, you know the magazines you are aiming for, their audiences and their editors, as well as an agent would.
There are very few dimensions where a toy like that will pass the marketing research test.
Though publishers incessantly complain that big advances are often not repaid in book sales, they refuse to acknowledge a half-century of marketing research demonstrating that conservative books tend to sell quite well while liberal books require major blockbuster promotion merely to avoid publishing disasters.
My marketing research told me exactly what I was looking for: youthful vitality combined with authority—.
It does all the marketing research for his other companies-and for companies he doesn't own.
Although it was now a secret, history would later record that, while in Germany doing marketing research on behalf of his company’.
Rooms for the two human members of Edger's party were bespoken and produced upon the instant at the hyatt where the marketing research team stopped.
Upstairs a legitimate marketing research company did a thriving business.
I am the chief of marketing research for Continental Electronics Corporation, a multinational firm that manufactures lasers and other high-technology equipment.