WordNet
n. an organized program of advertisements [syn: ad campaign, ad blitz]
Wikipedia
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Modern advertising campaigns often combine multiple online and offline channels such as online social media, TV, OOH media, branded packaging, etc.
A critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short-lived due to factors such as being ineffective or market conditions and / or competition in the marketplace and marketing mix.
Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales. The degree of success or failure at reaching these goals is measured with analytic tools. For instance, Google Analytics offers a set of instruments for reviewing and evaluation of online campaigns. There are 5 key points at which an advertising campaign must consider to ensure an effective campaign. These points are, integrated marketing communications, media channels, positioning, the communications process diagram and touch points.
Usage examples of "advertising campaign".
The company had called for an internal review a month ago, which meant that Willow and Heath had to come up with a new advertising campaign if they expected to keep the account.
We would want to use the test results in a completely truthful manner, and that even if they are not used in an advertising campaign, we would want to be in a position to assure our own people that we are serving a first-class product.
The Greater Miami Convention and Visitors Bureau says the money is necessary to finance a national advertising campaign to attract more tourists to South Florida .
In the 70s, Canadian Club whiskey had a print advertising campaign that challenged devoted drinkers, or anyone else, to go to great lengths to find hidden cases of the stuff.
Burns, pouring his energies into a new advertising campaign for Old Faithful Root Beer.
Max returned to Rodale & Burns, pouring his energies into a new advertising campaign for Old Faithful Root Beer.
So old Harkavy tells him what he needs is a catchy advertising campaign.
This will rise to ten million annual deaths by 2020, in part because of a massive advertising campaign to portray smoking as advanced and fashionable to young women in the developing world.
He borrowed heavily and embarked upon a modest advertising campaign.
And if a Christian Scientist tells himself every day that his ulcer is going away, the ulcer will disappear more rapidly than it would have had he not subjected himself to this homemade advertising campaign.
Harvey Bozzel had left the new brochure copy for the Inn's advertising campaign with her a week ago.
Said there was no reason to make the consumer pay for the cost of an advertising campaign.