What is "persona"

Persona \Per*so"na\, n.; pl. Person[ae]. [L.] (Biol.) Same as Person, n., 8.

1917, "outward or social personality," a Jungian psychology term, from Latin persona "person" (see person). Used earlier (1909) by Ezra Pound in the sense "literary character representing voice of the author." Persona grata is Late Latin, literally "an acceptable person," originally applied to diplomatic representatives acceptable to the governments to which they were sent; hence also persona non grata (plural personæ non gratæ).

n. 1 A social role. 2 A character played by an actor. 3 (context psychology English) The mask or appearance one presents to the world. 4 (context computing English) A type of skin used in Mozilla software.

1. n. an actor's portrayal of someone in a play; "she played the part of Desdemona" [syn: character, role, theatrical role, part]

2. (Jungian psychology) a personal facade that one presents to the world; "a public image is as fragile as Humpty Dumpty" [syn: image]

3. [also: personae (pl)]

A persona (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor. The word is derived from Latin, where it originally referred to a theatrical mask. The Latin word probably derived from the Etruscan word "phersu", with the same meaning, and that from the Greek πρόσωπον (prosōpon). Its meaning in the latter Roman period changed to indicate a "character" of a theatrical performance or court of law, when it became apparent that different individuals could assume the same role, and legal attributes such as rights, powers, and duties followed the role. The same individuals as actors could play different roles, each with its own legal attributes, sometimes even in the same court appearance. According to other sources, which also admit that the origin of the term is not completely clear, persona could possibly be related to the Latin verb per-sonare, literally: sounding through, with an obvious link to the above-mentioned theatrical mask.

Persona is the third studio album by Kangta, released in 2005. The album's musical style differs from his previous two albums. The music video for his title song "Persona" was shot in San Francisco, California.

Persona is a class of Russian reconnaissance satellites, derived from the Resurs DK class of remote sensing satellite, in turn derived from the Soviet Yantar reconnaissance satellites. The satellites are built by TsSKB-Progress, and the optics by LOMO and the Vavilov State Optical Institute.

Persona is the seventh studio album by hip hop artist Queen Latifah. It marks Latifah's return to hip hop music since 2003.

The persona, for Swiss psychiatrist Carl Jung, was the social face the individual presented to the world—"a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual".

is a 2008 film written and directed by Tatsuro Kashihara. The film premiered on January 1, 2008 in Japan. It was gravure idol Mami Yamasaki's first starring role in a film.

Persona is a 1966 black and white Swedish film written and directed by Ingmar Bergman and starring Bibi Andersson and Liv Ullmann. Persona’s story revolves around a young nurse named Alma (Bibi Andersson) and her patient, a well-known stage actress named Elisabet Vogler (Liv Ullmann), who has suddenly ceased to speak. The Latin word persona originally referred to the masks worn by actors on stage.

Persona has been labelled a psychological drama and modernist horror, and was subject to cuts because of its controversial subject matter. It is the sixth collaboration between influential cinematographer Sven Nykvist and director Ingmar Bergman and features their trademark minimalism. As with Bergman’s other works, the film is shot and set in Sweden and deals with the themes of illness, bleakness, death and insanity.

Persona was released on 31 August 1966, while the promotional premiere took place on 18 October 1966 at the Spegeln cinema in Stockholm. The film opened in the U.S. on 6 March 1967. It won the award for Best Film at the 4th Guldbagge Awards and it was Sweden's entry to the 39th Academy Award category for Best Foreign Film.

Persona is considered one of the major artistic works of the 20th century by essayists and critics, who have referred to it as Bergman's masterpiece. In the British Film Institute's 2012 Sight & Sound polls, Persona was ranked the 17th greatest film ever made in the critics' poll (tied with Akira Kurosawa's " Seven Samurai") and 13th in the directors' poll.

A persona is a social role or a character played by an actor.

Persona or personas may also refer to:

In arts and entertainment:

• Persona (1966 film), directed by Ingmar Bergman
• Persona (2008 film)
• Persona (Kangta album)
• Persona (Queen Latifah album)
• Person(a), a 1987 album by Norman Iceberg
• Persona (EP), by Australian band Karnivool
• Personas (El Canto del Loco album)
• Persona (series), a series of Japanese console role-playing games
  • Revelations: Persona, the first game in that series
  • Persona: Trinity Soul, an anime based on these games
• "Persona", an episode of Law & Order: Special Victims Unit (season 10)
• Persona, photograph collections by Hiroh Kikai

In psychology:

• Persona (psychology), a Jungian complex

In technology:

• Avatar (computing)
• Persona (satellite), a Russian reconnaissance satellite
• Persona, a fertility monitor that measures hormone levels in urine to avoid or facilitate pregnancy
• Mozilla Persona (formerly known as BrowserID), a multibrowser website authentication mechanism prototyped by Mozilla
• Personas for Firefox, a browser add-on for installing themes
• Personas, a tool developed by MIT Media Lab that aggregates and displays the information about people available online

Cars:

• Mazda Persona
• Proton Persona

In business:

• Persona (user experience) and in marketing, a character representing a particular user type within a targeted demographic
• Persona Communications, a Canadian cable television operator
  • PersonaTV, a television production subsidiary

In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used.

Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. Personas may also be used as part of a user-centered design process for designing software and are also considered a part of interaction design (IxD), having been used in industrial design and more recently for online marketing purposes.

A user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases, personas are synthesized from data collected from interviews with users. They are captured in 1–2-page descriptions that include behavior patterns, goals, skills, attitudes, and the environment, with a few fictional personal details to make the persona a realistic character. For each product, more than one persona is usually created, but one persona should always be the primary focus for the design.

Persona is an EP released by the Australian band Karnivool. The disc was originally released on 1 March 2001 via Sic Squared Records, selling 2,000 copies. It was re-released on the band's own label on 12 December 2005 via MGM Distribution, whilst the band were touring for their album Themata. The re-release reaching #1 on the AIR Charts Top 20 Singles (Independent Distribution) chart. The re-release featured a different inkblot cover. In 2006, the EP was nominated for 'Best Performing Single/EP' at the inaugural Australian Independent Record Labels Association (AIR) Awards. The EP was subsequently released in the United States on 24 April 2007.

, also known as Shin Megami Tensei: Persona, is a series of role-playing video games developed and primarily published by Atlus. The series is a spin-off from Atlus' Megami Tensei franchise, and was originally based on the high school setting of Shin Megami Tensei If.... The first entry in the series, Revelations: Persona, was released in 1996. There have since been eight further console titles (four main entries and four spin-off titles), with another ( Persona 5) in development. The series takes its title from the beings used by characters in battle, manifested from a character's personality.

Persona began as a spin-off based on the positively-received setting of If.... Its trademark features include a high school setting, a group of students as the protagonists, a silent protagonist similar to the mainline Megami Tensei franchise, and combat using Personas. Since the release of Persona 3 in 2006, the main series has used a social simulation function called Social Links, which is directly linked to how Personas evolve. Central character designs are by series co-creator Kazuma Kaneko (Persona and the Persona 2 games) and Shigenori Soejima (Persona 3 onwards). Its overall theme is exploration of the human psyche and how the characters find their true selves. The series' recurring concepts and design elements draw on Jungian psychology and archetypes, along with multiple world mythologies and popular literature.

Revelations: Persona was the first role-playing Megami Tensei title to be released in the West. Beginning with Persona 2: Eternal Punishment, the English localizations began to remain faithful to the Japanese versions, at the insistence of Atlus. The series is highly popular internationally, becoming the best-known Megami Tensei spin-off and establishing Atlus and the Megami Tensei franchise in North America. Following the release of Persona 3 and 4, the series also established a strong following in Europe. Since the release of the first Persona game, the series has sold six million units worldwide, forming a substantial part of the Megami Tensei franchise's total sales. There have been numerous adaptations, including anime television and theatrical series, novelizations, manga, and stage plays.