Douglas Harper's Etymology Dictionary
also psycho-graphic, 1856, from psychograph "supernatural photographic image," from psycho- + -graph. Related: Psychographics.
Wiktionary
a. 1 (context spiritualism English) Relating to seances. (from 1850) 2 (context social science English) Based on individual psychology characteristics, rather than demographic or other factors, (from c. 1880)
Wikipedia
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.
Psychographics is often confused with demographics, where historical generations may be defined both by demographics, such as the years in which a particular generation is born or even the fertility rates of that generation's parents, but also by psychographic variables like attitudes, personality formation, and cultural touchstones. For example, the traditional approaches to defining the Baby Boom Generation or Generation X or Millennials have relied on both demographic variables (classifying individuals based on birth years) and psychographic variables (such as beliefs, attitudes, values and behaviors).
When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a "psychographic profile". Psychographic profiles are used in market segmentation as well as in advertising. Some categories of psychographic factors used in market segmentation include:
- activity, interest, opinion (AIOs)
- attitudes
- values
- behavior
Psychographics can also be seen as an equivalent of the concept of "culture" when it is used for segmentation at a national level.
Usage examples of "psychographic".
Advertisers use VALS all the time, but shopping center developers can also use such psychographic tools to choose which department stores should anchor a mall, and which specialty shops can complement the anchors.
They were not tuned to the psychographic patterns of single persons, but coarsely, in irresistible strength to all living matter containing given amino-chain molecules.
I lived in was a terrible one, and as a psychographic historian I realized that the war, poverty, and tyranny which cursed us were not due to any innate evil in man, but to simple cause and effect.
Target market-the most likely consumers of a particular product, identified by the marketer based upon a variety of informationdemographic, psychographic, research and statistical data.