What is "firmographics"

Firmographics (also known as emporographics or firm demographics) are sets of characteristics to segment prospect organizations.

What demographics are to people, firmographics are to organizations. However, Webster (2005) suggested that the term “firmographics” is a combination of demographics and geographics.

Commonly used firmographics include SIC, company size and location. Mostly term “Firmographics” is used in relation to a first step of nested approach or segmentation funnel, which was introduced by Shapiro and Bonoma in 1984.