What is "nvivo"

NVivo is a qualitative data analysis (QDA) computer software package produced by QSR International. It has been designed for qualitative researchers working with very rich text-based and/or multimedia information, where deep levels of analysis on small or large volumes of data are required.

NVivo is used predominantly by academic, government, health and commercial researchers across a diverse range of fields, including social sciences such as anthropology, psychology, communication, sociology, as well as fields such as forensics, tourism, criminology and marketing.

The first NVivo software product was developed by Tom Richards in 1999. Originally called NUD*IST, it contained tools for fine, detailed analysis and qualitative modeling.