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Longman Dictionary of Contemporary English
loyalty
noun
COLLOCATIONS FROM OTHER ENTRIES
allegience/loyalty to a king (=being faithful to the king)
▪ They were fighting out of loyalty to their king.
an oath of loyalty/allegiance/obedience
▪ They swore an oath of allegiance to the crown.
brand loyalty (=the tendency to always buy a particular brand)
▪ Advertising is used to sell a product and create brand loyalty.
give sb loyalty/obedience/respect
▪ The people were expected to give their leader absolute obedience and loyalty.
loyalty card
pledge (your) support/loyalty/solidarity etc
▪ He pledged his cooperation.
unswerving loyalty/commitment/support etc
▪ a politician with unswerving loyalty to the President
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
divided
▪ There is no indication or evidence that under such circumstances contact can be confusing or lead to divided loyalties.
▪ The ensuing mêlée was notable for many things, not least the extraordinary display of divided loyalties.
fierce
▪ As with any isolated and largely self-contained community the agricultural village was often the object of a fierce loyalty among its inhabitants.
▪ Residents are still proud of their city, and that fierce loyalty defines the team and its fans.
▪ Sutton's energy and commitment had bound the people on the Wapping Post together with fierce loyalty to each other and their publication.
▪ The MACs are tightly guarded and seem to engender fierce loyalty in their users.
▪ I appreciate your fierce loyalty to it.
great
▪ He has been netted by the Hague tribunal because no one showed greater loyalty to Karadzic.
▪ Hence smokers feel a great loyalty towards the practice of smoking and towards each other.
▪ The responsible show great loyalty, but they also make great demands upon other people.
▪ Charles showed great loyalty to his cancer victim wife Jill Ireland and deserves a new start.
local
▪ The paper took account of the need for a local government structure that reflects local loyalties and identity.
▪ What is the process by which local loyalties and parochial orientations give way to wider concerns?
▪ The massive mobilization attendant upon the regime was accompanied by a decline in sectional and local attitudes and loyalties.
national
▪ Divided by national and political loyalties, the country is being torn apart.
personal
▪ It is clear that neither of them could call on the personal loyalty of the royal servants in the duchy.
▪ Who had persuaded the other to defect, to betray his fundamental principles in the name of personal loyalty?
▪ The personal loyalties of the aristocracy were torn.
▪ His sense of personal loyalty prevailed.
▪ Hitherto they had deliberately promoted internally, which served to reinforce the already strong personal loyalty.
▪ They had no personal loyalty to him and were too strongly unionised to accept his way of working.
political
▪ Divided by national and political loyalties, the country is being torn apart.
▪ The death and destruction had torn apart families whose political loyalties had also been divided in what was essentially a civil war.
▪ Are patterns of political loyalty changing in Southwest Birmingham?
▪ Some have accused Mrs Thatcher of applying tests of political loyalty in making appointments.
▪ It wanted the new structure to be a financially independent party with exclusive political loyalty from its members.
strong
▪ Buyers often develop strong loyalties to suppliers, preferring not to make changes unless they are unavoidable.
▪ This is particularly true for people who once felt a strong loyalty to their employer.
▪ As with the peasantry, strong ties of loyalty and obligation tend to prevent the development of permanent horizontal links.
▪ Both Ford and Chrysler have recognized Hansen for the strong customer loyalty at his dealerships.
▪ Hitherto they had deliberately promoted internally, which served to reinforce the already strong personal loyalty.
▪ He said those benefits include higher productivity, lower turnover, less absenteeism and stronger loyalty from the workforce.
▪ A very cohesive group will demonstrate strong loyalty to its individual members and strong adherence to its established norms.
▪ Highly cohesive groups display a strong loyalty to their members and a strong adherence to group norms.
unswerving
▪ A reward for unswerving loyalty, no doubt.
▪ She has always demanded - and got - unswerving loyalty.
▪ All those years of unswerving loyalty to Alphonse Mobuto and this was all it had brought him.
■ NOUN
brand
▪ But brand loyalty is harder to win in the information and entertainment businesses.
▪ The marketer will try to encourage brand loyalty as a means of rendering the purchase process more comfortable and more satisfying.
▪ Console users take gaming seriously, and their brand loyalty is frightening.
▪ Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.
card
▪ Called Beenz, it acts as a Web site loyalty card system.
▪ I flashed my supermarket loyalty card and was in.
▪ He had read her Sainsbury's loyalty card account.
▪ Publishers' restrictions do not, for example, allow us to issue a Dillons customer loyalty card.
customer
▪ Employee loyalty makes for customer loyalty and shareholder loyalty, too, according to Reichheld.
▪ Both Ford and Chrysler have recognized Hansen for the strong customer loyalty at his dealerships.
▪ As a seasoned business traveller I am constantly amazed at all the lost opportunities to build customer loyalty.
▪ A.. Watch customer loyalty, retention rates, share of purchases.
▪ The reward is that, once a company has secured customer loyalty, customers will pay for the use of its platform.
▪ Competition and special deals mean that they can depend no longer on customer loyalty.
▪ The possible benefits from this strategy are customer loyalty, exclusion of competitors, less price competition and increased profit margins.
▪ The obverse of customer loyalty is brand switching.
party
▪ The normal forces of party loyalty did not help the government precisely because there was no official opposition.
▪ His Democratic Party loyalty turned him into an oracle who foresaw electoral disaster for his party in 1980.
▪ Pasaret is dismantling a hiring system where a job applicant's chief qualification was his or her party loyalty.
▪ To assure party loyalty, the precinct captains merely accompany the voter into the voting machine.
▪ There were larger numbers of Whig and Tories who found the pull of Court strong enough to override party loyalty.
▪ Such ideological conflicts overlap traditional party lines and erode traditional party loyalties.
▪ Again, party loyalty stopped this process.
▪ Both Democrats and Whigs wanted to gloss over sectional differences and cement party loyalties, not divide the country.
■ VERB
build
▪ As a seasoned business traveller I am constantly amazed at all the lost opportunities to build customer loyalty.
▪ Third, they should be based wherever possible on existing boundaries in order to maintain continuity and build upon traditional loyalties.
▪ There was a real incentive for operators to provide a quality service which built consumer loyalty.
▪ Our entire culture is built around those loyalties.
command
▪ Yet open markets still command intense loyalty.
▪ But in the long run the city of Mondovi could not command the loyalties of its dependent territory.
▪ She knew its subterranean power, its ability to command loyalty.
▪ He commands uncommon loyalty from workers despite sometimes harsh personnel policies.
▪ Much will depend on whether the government of Mr Hun Sen can continue to command the loyalty of its troops and bureaucrats.
▪ Because of this tradition and the power of their numbers, these organizations command deep loyalty from the workers.
divide
▪ It would probably divide its loyalties between the competing political authorities, leading in the worst case to civil war.
▪ He has reached the point where he will not tolerate any further evidence of divided loyalties.
feel
▪ Even the active minority will feel torn between conflicting loyalties.
▪ This is particularly true for people who once felt a strong loyalty to their employer.
▪ At least, to those he felt deserved his loyalty, and Auden was one such.
▪ It was impossible to feel loyalty to the constantly changing environment.
▪ Hence smokers feel a great loyalty towards the practice of smoking and towards each other.
▪ How could I feel any loyalty to an organization that allowed stuff like that?
▪ He felt his loyalties were divided.
▪ The people were dependent on itor rather on the Americansbut they felt no loyalty to it.
inspire
▪ Yet, at the same time, he inspires extraordinary loyalty.
▪ To inspire loyalty, the relenting deputy governor parceled out land to planters.
maintain
▪ For their part, the Kamajors maintained their loyalty to the ousted president and vowed to see to his return to power.
owe
▪ You owe them no loyalty ... you owe my country no enmity.
▪ He had betrayed her, taken another woman to their marriage bed and Eline no longer owed him any loyalty.
▪ But friends said yesterday she now felt she owed Wyman no further loyalty.
pledge
▪ The town remained prosperous and pledged its loyalty to its new owner in a rebellion against the Lancastrian government in 1452.
▪ Then he pledged loyalty to Frick and to his leadership.
retain
▪ In such circumstances the abilities of individual farmers to retain the loyalty and affection of their workers will be considerably tested.
▪ On the other, a message of continuity was needed to retain the loyalty of old ones.
▪ This refers to the ability of a group to retain the loyalty of its members and to attract new members.
reward
▪ Is this how he rewards the loyalty of the most gifted player of the last decade, arguably ever?
▪ I know how it amuses him to reward loyalty by handfuls; how he likes to make a test of friends.
▪ Not surprisingly, they were rewarded by deep loyalty and an overriding will to succeed.
show
▪ This reduction was largely achieved on a voluntary basis, and our employees showed remarkable resilience and loyalty, despite such difficulties.
▪ As Wendy's birthday fell on the Saturday her endeavours showed true loyalty to the Royal cause.
▪ Research showed that primary community loyalties operated at a level much lower than district boundaries.
▪ True marriage requires us to show trust, loyalty, stability, permanence and self-sacrifice.
▪ He has been netted by the Hague tribunal because no one showed greater loyalty to Karadzic.
▪ Charles showed great loyalty to his cancer victim wife Jill Ireland and deserves a new start.
▪ They were showing loyalty to their boss by drinking there.
win
▪ Marketing is about infinite improvements, by listening and by responding to people you increase involvement, engage commitment and win loyalty.
▪ Her pleasant manner wins her commitment and loyalty from friends and colleagues.
▪ The softness of your manner may appear to win their loyalty but only feeds their impertinence.
▪ In one short interview Stour had won her loyalty and her trust.
▪ These moves were hardly calculated to win her loyalty, already strained by Edward's favourites.
PHRASES FROM OTHER ENTRIES
divided loyalties
▪ During World War II, many families in the region had divided loyalties.
▪ He has reached the point where he will not tolerate any further evidence of divided loyalties.
▪ The ensuing mêlée was notable for many things, not least the extraordinary display of divided loyalties.
▪ There is no indication or evidence that under such circumstances contact can be confusing or lead to divided loyalties.
owe loyalty/allegiance etc to sb
▪ A number of communes were independent of any seigneur, and owed allegiance to the Crown alone.
▪ The authors come from a wide variety of backgrounds and owe allegiance to a wide diversity of schools of thought.
▪ The Empire, a loose alliance of city-states and provinces owing allegiance to its Emperor, and the kingdom of Bretonnia.
transfer your affections/loyalty/allegiance etc
▪ If Henry failed to abide by these terms his barons were to transfer their allegiance to Philip and Richard.
EXAMPLES FROM OTHER ENTRIES
▪ a family with a strong sense of loyalty
▪ Dalton showed unswerving loyalty to his employer throughout the trial.
▪ He acted out of loyalty to his friends.
▪ I would like to thank you all for your loyalty.
▪ political loyalties
▪ The war has created divided loyalties in many families, setting brother against brother and father against son.
▪ Your loyalty lies first and foremost with your family.
EXAMPLES FROM CORPUS
▪ And one aspect of his character she ought to have guessed at was his total loyalty to family.
▪ He had my affection and my loyalty, and I thought I deserved his trust.
▪ Indeed, there are times when the lobbyist will act more out of loyalty to his network than to his client.
▪ Most other Highlanders agreed, choosing loyalty to title rather than to individual.
▪ Since he is chosen by workers he is theoretically subject to extensive loyalty conflict.
▪ The embattled Chancellor had been hoping for a public show of loyalty from the Prime Minister.
▪ This, with his stupid loyalty and his awkward maleness, she found touching.
The Collaborative International Dictionary
Loyalty

Loyalty \Loy"al*ty\, n. [Cf. F. loyaut['e]. See Loyal, and cf. Legality.] The state or quality of being loyal; fidelity to a superior, or to duty, love, etc.

He had such loyalty to the king as the law required.
--Clarendon.

Not withstanding all the subtle bait With which those Amazons his love still craved, To his one love his loyalty he saved.
--Spenser.

Note: ``Loyalty . . . expresses, properly, that fidelity which one owes according to law, and does not necessarily include that attachment to the royal person, which, happily, we in England have been able further to throw into the word.''
--Trench.

Syn: Allegiance; fealty. See Allegiance.

Douglas Harper's Etymology Dictionary
loyalty

c.1400, from Old French loialté, leauté "loyalty, fidelity; legitimacy; honesty; good quality" (Modern French loyauté), from loial (see loyal). Earlier leaute (mid-13c.), from the older French form. Loyalty oath first attested 1852.

Wiktionary
loyalty

n. 1 The state of being loyal; fidelity. 2 Faithfulness or devotion to some person, cause or nation.

WordNet
loyalty
  1. n. the quality of being loyal [ant: disloyalty]

  2. feelings of allegiance

  3. the act of binding yourself (intellectually or emotionally) to a course of action; "his long commitment to public service"; "they felt no loyalty to a losing team" [syn: commitment, allegiance, dedication]

Wikipedia
Loyalty

Loyalty is devotion and faithfulness to a cause, country, group, or person. Philosophers disagree on what can be an object of loyalty as some argue that loyalty is strictly interpersonal and only another human being can be the object of loyalty.

John Kleinig, professor of philosophy at City University of New York, observes that over the years the idea has been treated by writers from Aeschylus through John Galsworthy to Joseph Conrad, by psychologists, psychiatrists, sociologists, scholars of religion, political economists, scholars of business and marketing, and—most particularly—by political theorists, who deal with it in terms of loyalty oaths and patriotism. As a philosophical concept, loyalty was largely untreated by philosophers until the work of Josiah Royce, the "grand exception" in Kleinig's words. John Ladd, professor of philosophy at Brown University, writing in the Macmillan Encyclopedia of Philosophy in 1967, observes that by that time the subject had received "scant attention in philosophical literature". This he attributed to "odious" associations that the subject had with nationalism, including Nazism, and with the metaphysics of idealism, which he characterized as "obsolete". However, he argued that such associations were faulty and that the notion of loyalty is "an essential ingredient in any civilized and humane system of morals". Kleinig observes that from the 1980s onwards, the subject gained attention, with philosophers variously relating it to professional ethics, whistleblowing, friendship, and virtue theory.

Loyalty (Fat Joe album)

Loyalty is the fifth studio album by American rapper Fat Joe. The album was released on November 12, 2002, by Terror Squad and Atlantic Records The album debuted at number 31 on the Billboard 200 Chart.

Loyalty (Angel)

"Loyalty" is episode 15 of season 3 in the television show Angel.

Loyalty (Screwball album)

Loyalty is the second album from the Queensbridge hip-hop group, Screwball. It is produced mainly by Ayatollah & Godfather Don.

Loyalty (Law & Order: Criminal Intent)

"Loyalty" (alternate titles: "Puntland" and "Artifice") is the two-part season premiere episode and is the first and second episodes of the ninth season (as well as the 172nd and 173rd episodes) of Law & Order: Criminal Intent.

Loyalty (disambiguation)

Loyalty is a firm and consistent allegiance to and support of a person, group, or cause.

Loyalty may also refer to:

Loyalty (song)

"Loyalty" is a song by American rapper Birdman. The song features Young Money/ Cash Money artists Lil Wayne and Tyga. It is about loyalty and not forgetting where one has come from.

The song is produced by Kane Beatz, and the single's B-side "Pop That" is a title track on Lil Wayne's mixtape No Ceilings. An official remix was released October 22, 2010 which featured Tyga, Brisco, Mack Maine, Lil Twist, Bow Wow and Cory Gunz.

Loyalty (film)

Loyalty is the seventh film of the British TV film series Hornblower, based on the books by C. S. Forester, particularly Hornblower and the Hotspur. It was released on 5 January 2003, nearly four years after the first four films and 9 months after the next two films.

Loyalty (Soulja Boy album)

Loyalty is the fourth independent album by American rapper Soulja Boy. The album was released on February 3, 2015 under Stacks on Deck Entertainment.

Loyalty (monument)

Loyalty is a monument to a faithful dog in the Russian city of Tolyatti.

Usage examples of "loyalty".

In fact, the opening was depressingly familiar, full of protestations of loyalty to both King George and the Lords Commissioners of the Admiralty, plus a promise that the authors would willingly fight the French, indeed die for their country, but they could not face another day aboard such a hellish ship.

The people hauled in to testify about why they voted absentee offered a vivid picture of the fierce loyalties, rough politics, and economic pressures that shaped the lives of Arkansas hill people.

Marshall, the initiator of the command crisis, refused to acquiesce in the recall in which his own policy as much as loyalty to Stilwell was involved.

The sight of his head, when it was exposed to the eyes of the people, convinced them of their deliverance, and admonished them to receive with acclamations of loyalty and gratitude the fortunate Constantine, who thus achieved by his valor and ability the most splendid enterprise of his life.

I, who was already overwhelmed with distress, could bear this aggravation of misfortune and disgrace: I, who had always maintained the reputation of loyalty, which was acquired at the hazard of my life, and the expense of my blood.

Having by the proclamation extended amnesty on the simple condition of an oath of loyalty to the Union and the Constitution, and obedience to the Decree of Emancipation, the President had established a definite and easily ascertainable constituency of white men in the South to whom the work of reconstructing civil government in the several States might be intrusted.

What makes a man great and freed of soul, here or anywhither, is loyalty to the laws of right, of truth, of purity, of love, and the lofty will of God.

Courage, loyalty, sacrifice, the knowledge to survive in the most appalling conditions.

Binalshibh rejoined Atta and Jarrah, who said they already had pledged loyalty to Bin Ladin and urged him to do the same.

It was very difficult for him to transplant feelings of loyalty from the Baptist, to this relative Stranger.

She had hated the way Benet had looked, so intently, so fascinated, at Mervion, as they had been introduced at the great state dinner, but she was desperately sure that her loyalty to her beloved should be above such petty jealousies, that he should be warned.

Willa for he had known Bevel too long to harbor doubts about his loyalty.

Sometimes they bore the name of the reigning pharaoh and were worn as a token of loyalty, in other cases the bezel was ornamented with the image of a god favored by the wearer.

The man was French, but spoke good English, and his loyalty was proclaimed by the white cockades that he wore, not only on his brown cloak, but also on his bicorne hat.

It had been given to him by Bokram, as a reward for his loyalty and bravery.