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BIG IDEA

BIG IDEA (previously known as "eCamp") and also known as "The Hashtag Camp", is an English speaking international Jewish summer camp located in Israel, focusing on technology, media arts and gaming. The campers, aged 7 to 18, attend workshops in subjects such as digital music composition, video editing, game design, programming, digital comics and mobile application development.
BIG IDEA's program blends the technological workshops with a traditional American-style summer camp experience, held in three 2-week sessions each summer. The staff includes Israeli and international counselors who speak English, French, and Hebrew. The counselors are graduates and college students, some of whom did their military service in technology units of the Israel Defense Forces. BIG IDEA's current location is Meir Shfeya, a residential youth village near Zichron Yaacov. Until the summer of 2011 it took place at the Alonei Yitzhak youth village.

Big Idea (marketing)

Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.

The term "Big Idea" has been used in the works of marketing gurus David Ogilvy and George Lois, and in a book authored by Thomas H. Davenport, Laurence Prusak, and H. James Wilson.