Increase sales potential

• Sale sign
• Discount book pile
• Reduce in price
• Reduce, as a price
• Note the position of Phillips, say, in a depressed state
• Lower the price of
• Price reduction
• Price cut

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Longman Dictionary of Contemporary English Word definitions in Longman Dictionary of Contemporary English
noun EXAMPLES FROM CORPUS ▪ Gymboree Corp., the once-hot kids' clothing retailer, said same-store sales were down 19 %, despite markdowns.