Reduce in price

• Discount book pile
• Note the position of Phillips, say, in a depressed state
• Price reduction
• Increase sales potential
• Reduce, as a price
• Lower the price of

Wikipedia Word definitions in Wikipedia
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Wiktionary Word definitions in Wiktionary
n. A reduction in price in order to stimulate sales

Longman Dictionary of Contemporary English Word definitions in Longman Dictionary of Contemporary English
noun EXAMPLES FROM CORPUS ▪ Gymboree Corp., the once-hot kids' clothing retailer, said same-store sales were down 19 %, despite markdowns.