Price reduction

• Price cut
• Reduce, as a price
• Increase sales potential
• Note the position of Phillips, say, in a depressed state
• Reduce in price
• Lower the price of
• Sale sign

Longman Dictionary of Contemporary English Word definitions in Longman Dictionary of Contemporary English
noun EXAMPLES FROM CORPUS ▪ Gymboree Corp., the once-hot kids' clothing retailer, said same-store sales were down 19 %, despite markdowns.

Wiktionary Word definitions in Wiktionary
n. A reduction in price in order to stimulate sales