What is "tregaron"

Tregaron is a market town in the county of Ceredigion, Wales, lying on the River Brenig (also Brennig), a tributary of the River Teifi. The town is twinned with Plouvien, in Finistere, France. According to the 2011 Census, the population of the ward of Tregaron was 1,173 and 67% of the population could speak Welsh.