What is "pericallis"

Pericallis is a small genus of about 14 species of flowering plants in the family Asteraceae, native to the Canary Islands and Madeira. The genus includes herbaceous plants and small subshrubs. In the past, the genus was often included in either Cineraria or '' Senecio.

The florist's cineraria ( Pericallis × hybrida) is a hybrid between P. cruenta and P. lanata.