Wikipedia
Nendoroid
The series is a brand of plastic figures created by the Japanese Good Smile Company in 2006. They typically depict characters from anime, manga or video games and are designed with a large head and smaller body to give them a cute appearance. Their faces and other body parts are exchangeable, giving them a range of different expressions and poses. The Nendoroid brand spans a variety of different products: the original 10 cm figures, smaller Nendoroid Petite figures, additional display tools known as the Nendoroid More series as well as plushies and play sets. Several video games have also been released based on Nendoroid designs.