What is "moxie"

Moxie \Mox"ie\, n. [fr. Moxie, a trade name for a beverage.]

1. energy; pep.

2. courage, determination.

3. Know-how, expertise.
   --MW10.

"courage," 1930, from Moxie, brand name of a bitter, non-alcoholic drink, 1885, perhaps as far back as 1876 as the name of a patent medicine advertised to "build up your nerve;" despite legendary origin stories put out by the company that made it, it is perhaps ultimately from a New England Indian word (it figures in river and lake names in Maine, where it is apparently from Abenaki and means "dark water"). Much-imitated in its day; in 1917 the Moxie Company won an infringement suit against a competitor's beverage marketed as "Proxie."

n. 1 backbone, determination and fortitude 2 initiative or skill

n. fortitude and determination; "he didn't have the guts to try it" [syn: backbone, grit, guts, sand, gumption]

Moxie is a brand of carbonated beverage that was among the first mass-produced soft drinks in the United States. It continues to be regionally popular today. It is produced by the Moxie Beverage Company of Bedford, New Hampshire, which (through several levels of wholly owned subsidiaries) is part of the Kirin Holdings Company of Tokyo, Japan. As a result of widespread brand advertising, the brand name has become the word "moxie" in the English language, meaning "courage, daring, or spirit".

Moxie's flavor is unique, as it is not as sweet as most modern soft drinks and is described by some as bitter. Moxie is flavored with gentian root extract, an extremely bitter substance which was reputed to possess medicinal properties. It originated around 1876 as a patent medicine called "Moxie Nerve Food".

Moxie is closely associated with the state of Maine and was designated the official soft drink of Maine on May 10, 2005. Its creator, Dr. Augustin Thompson, was born in Union, Maine, but Moxie was created and first produced in Lowell, Massachusetts.

Moxie (formerly Moxie Interactive) is a marketing agency. Founded in 2000, Moxie is headquartered in Atlanta, Ga., and has offices in Los Angeles, New York and Pittsburgh. Moxie is owned by global media giant ZenithOptimedia, which is part of Publicis Groupe, an international communications organization whose network and operations span 108 countries on six continents.

Moxie currently works with 30+ clients, including The Coca-Cola Company, Verizon Wireless, Nike, Chick-fil-A, AMC Theatres, Wells Fargo & Company, The College Football Hall of Fame, 20th Century Fox, UPS, Cisco Systems, Moe’s Southwest Grill, Georgia-Pacific and SouthStar Energy.

Moxie is the recording and composing name of Evan Kitchener. He is a solo composer and one of the founding members of the band Earnest Irony. He works as a composer and sound designer for film and TV shows in Australia. His musical style is often as "Sample Rock" and is influenced by the groups Apollo 440, Moby and Daft Punk. Before being known as Moxie, Evan Kitchener was known under the name of Dj Jib.

Moxie is a regional soda in the United States.

Moxie or MOXIE can also refer to:

Moxie is a historic trimaran sailboat. It was custom designed by Dick Newick and built by Walter Greene to the OSTAR race limit at Handy Boat, Cousins River, Yarmouth, Maine. It was launched in 1980.

Skippered by Philip Weld, Moxie won the Observer Single-Handed Trans-Atlantic Race (OSTAR) that year.