WordNet
n. someone who advises about the use of communication media [syn: medai guru]
Wikipedia
A media consultant is a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, media consultants create advertisement campaigns to plant a desired image in the minds of voters.
It is also used to describe a person or company that enables media organizations to develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.
Usage examples of "media consultant".
Besides himself and Toni Wheeler, the foundation's media consultant, there was only one other person in the room, a sallow-faced man in a glen plaid suit.
Meantime I want you to work briefly with a media consultant, someone from outside the company—.
When we finished talking, Morgan asked the Ramseys to go into another office while I briefed Ellis Armistead and media consultant Pat Korten on my impressions.
She was a seemingly prim-and-proper media consultant who worked for European royalty.
Soon we would also be joined by veteran media consultant Bob Squier and his partner, Bill Knapp, who understood and cared about policy as well as promotion.