Longman Dictionary of Contemporary English
Wiktionary
n. (context business English) The retail selling price of an item, as recommended by the manufacturer or retail distributor, or as listed in a catalog.
WordNet
n. the selling price of something as stated in a catalogue or price list; often subject to discounts; "I got it at 30% off the list price"
Wikipedia
The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), of a product is the price at which the manufacturer recommends that the retailer sell the product. The intention was to help to standardise prices among locations. While some stores always sell at, or below, the suggested retail price, others do so only when items are on sale or closeout/clearance.
Suggested pricing methods may conflict with competition theory, as they allow prices to be set higher than would otherwise be the case, potentially negatively affecting consumers. However, resale price maintenance goes further than this and is illegal in many regions.
Much of the time, stores charge less than the suggested retail price, depending upon the actual wholesale cost of each item, usually purchased in bulk from the manufacturer, or in smaller quantities through a distributor.
Suggested prices can also be manipulated to be unreasonably high, allowing retailers to use deceptive advertising by showing the excessive price and then their actual selling price, implying to customers that they are getting a bargain. Game shows have long made use of suggested retail prices both as a game element, in which the contestant must determine the retail price of an item, or in valuing their prizes.
Additionally, list price should not be confused with a 'suggested retail price' (SRP). In certain supply chains, where a manufacturer sells to a wholesale distributor, and the distributor in turn sells to a reseller, the use of SRP is used to denote suggested reseller price. In that case the list price is used to convey manufacturer suggested retail price.
Concepts similar to the list price exist in many countries, but equivalents of the list price often cannot be compared directly internationally as products and services may differ to meet different legal requirements, and price figures communicated to consumers must include taxes and duties (for example) in the EU but not in the US.
India does not have a list price but instead has a maximum retail price.
Usage examples of "list price".
And as to the computer-leasing agency, why at the rental these fools are offering us, 10 percent less than IBM's list price, less our 7~ percent commission with just a little haggling we would have been delighted to agree to 5 percent by next weekend I can sell three in Singapore, one here, one in Kuala J-umpur and one to that shipping pirate in Indonesia for a clear profit of $67,500 each, or $405,000 for six phone calls.
And as to the computer-leasing agency, why at the rental these fools are oifering us, 10 percent less than IBM's list price, less our IVi percent commission-with just a little haggling we would have been delighted to agree to 5 percent-by next weekend I can sell three in Singapore, one here, one in Kuala Lumpur and one to that shipping pirate in Indonesia for a clear profit of $67,500 each, or $405,000 for six phone calls.
Unless you exercise your right to buy the unsold copies at half the list price, we must pulp them.