What is "leib-olmai"

Leib-Olmai ("alder man") is a good luck god in Sami mythology who was honoured by the Sami. He lives in the trees of Alder and gives good luck to hunters against bears, and he appears to humans in the form of a bear. In honour of Leib-Olmai, at bears feasts the hunters' faces were sprinkled with a brownish-red mixture of ground-up alder bark and water.