What is "innoss'b"

'''Innocent Didace Balume ''' ( born May 5, 1997), known by his stage name Innoss’B, is a Congolese singer-songwriter, rapper, percussionist, and dancer from Goma, Democratic Republic of Congo. In addition to adapting modern styles like Afrobeats and hip-hop, Innoss'B is a skilled djembe player. He has been called "by far the most widely recognized artist from Goma," Innoss'B was born to a musical family - his mom was a church singer, his father was a pop music dancer and he first performed with his brothers in the group Maisha Soul. They trained at Yolé!Africa, a youth cultural center in Goma founded in 2000 by internationally acclaimed filmmaker and activist Petna Ndaliko Katondolo. At the age of 12, he won the ‘Congolese X-factor’ with more than 1.3 million votes throughout the country. He was also the first winner of the Vodacom Superstars, which brought him to the attention of actor and director Ben Affleck. In 2013 he was signed to a management contract with Interglobe Music. He has recorded and toured with Akon.