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What is "hard sell"

Longman Dictionary of Contemporary English
hard sell
noun
EXAMPLES FROM OTHER ENTRIES
▪ Brittan was giving the hard sell to a farmer.
▪ Fifteen years ago, California wines were a hard sell; everyone wanted French wines.
EXAMPLES FROM CORPUS
▪ As most of this is regular no real hard sell is needed, though diplomacy would of course help.
▪ Derek Jefferson was there doing what he did best - the hard sell.
▪ Huddersfield pours out the hard sell.
▪ It's success could be put down to the hard sell.
▪ No longer were its hard sell tactics acceptable.
▪ Share salesmen are regarded as on a level with hard sell futures salesmen.
▪ Trainees at the hard sell futures firms, for instance, have been encouraged to learn still less about the markets.
▪ You can not both chair the meeting and hard sell an idea to members.
Wiktionary
hard sell

alt. 1 A sales technique of pressure the potential buyer to agree to a purchase. 2 A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging. n. 1 A sales technique of pressure the potential buyer to agree to a purchase. 2 A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.

WordNet
hard sell

n. forceful and insistent advertising

Wikipedia
Hard sell

In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach is the diametric counterpart of a soft sell.

The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.

Hard Sell (TV series)

Hard Sell is a British reality television series which began showing in October 2006 on BBC One, produced by BBC Bristol and presented by Mark Franks. In the show two teams have to sell a collection of items for the greatest price possible.

Hard Sell (film)

Hard Sell is an American comedy-drama written and directed by Sean Nalaboff in his directorial debut. The film stars Katrina Bowden, Skyler Gisondo, and Kristin Chenoweth, with Hannah Marks and Kevin Kilner in supporting roles.

Usage examples of "hard sell".

I was trying hard to believe my own hard sell, because I kept thinking of carpets and shoats and wide wide emerald eyes and a delicately provocative little pressure of teeth against the knuckles of my stupid right hand.

The pain was moderateworse than the time an old woman had brought him a cup of steaming hot coffee after an hour and a half of hard sell and accidentally spilled it in his lap, and not quite as bad as the time a mad man had taken his pen on the pretense of signing an agreement and jabbed him in the wrist with it.