What is "fahrvergnugen"

n. ‘Driving pleasure’, especially with regard to http://en.wikipedia.org/wiki/Volkswagen vehicles.

Fahrvergnügen was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car.

"Fahrvergnügen" means "driving enjoyment" in English (from fahren, "to drive," and vergnügen, "enjoyment"). The term itself is not standard German but a neologism (compound noun) created especially for this advertising campaign. One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen".