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Answer for the clue "1990s ad word that means "driving pleasure" ", 13 letters:
fahrvergnugen

Word definitions for fahrvergnugen in dictionaries

Wiktionary Word definitions in Wiktionary
n. ‘Driving pleasure’, especially with regard to http://en.wikipedia.org/wiki/Volkswagen vehicles.

Wikipedia Word definitions in Wikipedia
Fahrvergnügen was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car. "Fahrvergnügen" means "driving enjoyment" in English (from fahren , "to drive," ...