Wikipedia
This article is about the Philippine radio station. For the American radio station owned by Cumulus Broadcasting, please see .
DWSM (102.7 FM) - branded as 102.7 Star FM - is a music and news FM radio station run by People's Broadcasting Service, Inc. and owned by Bombo Radyo Philippines. The station's studio, offices and transmitter are located at the Unit D, 18th floor, Strata 2000 Building, F. Ortigas Jr. Avenue, Ortigas Center, Pasig City.
Star FM is equally strong as its sister AM network group Bombo Radyo Philippines. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks, is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 15 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections or even when severe weather (such as typhoons) or disasters strike an affected area.