What is "drive time"

alt. 1 (context countable uncountable English) The time it takes to drive between two points. 2 (context uncountable countable broadcasting English) The time of the day when most people commute to work, regarded as a popular time to listen to the radio. n. 1 (context countable uncountable English) The time it takes to drive between two points. 2 (context uncountable countable broadcasting English) The time of the day when most people commute to work, regarded as a popular time to listen to the radio.

In radio broadcasting, drive time refers to dayparts in which radio broadcasters attempt to reach the large number of people who listen to their car radios while driving to and from work. The drivetime periods are when the number of radio listeners is at its peak and, thus, commercial radio can charge the most for advertising. Drive times coincide with rush hours.

Drive time may refer to: