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Wiktionary
curb appeal

alt. 1 (context idiomatic English) The visual attractiveness which a house, commercial establishment, or other real estate property has when initially seen by a prospective buyer or other person standing in front of the property "at the curb". 2 (context idiomatic English) The visual attractiveness of an automobile, as seen from street level. n. 1 (context idiomatic English) The visual attractiveness which a house, commercial establishment, or other real estate property has when initially seen by a prospective buyer or other person standing in front of the property "at the curb". 2 (context idiomatic English) The visual attractiveness of an automobile, as seen from street level.

Wikipedia
Curb Appeal

Curb Appeal is a half-hour TV series that has aired on HGTV in the United States from 2002 to the present, exploring how a house's outside " curb appeal" will be updated. Various hosts over the years (including Sasha Andreev), talk the viewer through the planned improvements. Originally the new look was imagined by drawing the proposed changes over a still picture of the exterior but now computer-generated visualizations are created. Changes include painting, landscaping, and fences, as well as pruning or removing overgrown shrubs, and sometimes cutting down good trees.

John Gidding is now the only host and more recent episodes involve multiple homes in a San Francisco Bay Area block, and are titled Curb Appeal. There has also been at least one hour-long Christmas special, A Very Merry Curb Appeal, with two homes adorned with Christmas decorations.