What is "communicology"

n. communication studies

Communicology is the scholarly and academic study of how we create and use messages to affect our social environment. Communicology is an academic discipline that distinguishes itself from the broader field of human communication with its exclusive use of scientific methods to study communicative phenomena. The goals of these scientific methods are to create and extend theory-based knowledge about the processes and outcomes of communication. Practitioners in the communicology discipline employ empirical and deductive research methods, such as cross-sectional and longitudinal surveys, experiments, meta-analyses, and content analyses, to test theoretically-derived hypotheses. Correlational and causal relationships between communication variables are tested in these studies.

Researchers of communicology explore specific functions of communication. Such functions might include interpersonal communication, message processing, and persuasion. Researcher might also situate their studies in different contexts, such as intercultural communication, health communication, intergroup communication, technology-mediated communication, and small group communication. Findings from communicology link research to several different perspectives from the social sciences, natural sciences, and medicine.