Start of a riddle

• ' new?'
• "__ the matter?"
• "___ My Line"
• "___ more ..." (besides)
• "___ the word?"
• "___ Up, Doc?": 1972 film
• ''___ New Pussycat?''
• "____ My Line?"
• Start of a query to a practical tailor

Wiktionary Word definitions in Wiktionary
n. (plural of what English) Used as a stand-in to collectively pluralize arbitrary instances of things. Often used along with whys, hows, etc.