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3. Prime-time commercial: 2 wds

Alternative clues for the word tvad

• Spot on a small screen
• One may be zapped
• Bit of Madison Ave. planning
• Break from a sitcom
• Campaign expense
• Spot during a program
• The first one, bought by the Bulova Watch Co. for $9, ran on 7/1/1941
• It might be muted
• Infomercial, e.g
• ESPN pitch, say