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3. $3 million, 30-sec. Super Bowl feature

Alternative clues for the word tvad

• Prime-time spot
• Spot on a small screen
• Message from a sitcom sponsor
• Show interruption
• Sitcom interruption
• The first one, bought by the Bulova Watch Co. for $9, ran on 7/1/1941
• Spot to watch
• ABC show stopper
• Pitch from a sponsor, briefly