Nike's is 'Just Do It'

• "She walked off the street, into his life and stole his heart," for "Pretty Woman"
• Genitals mostly involved as point of joke
• Identifying phrase
• Catchword; slogan
• Quotable bit on a movie poster
• Movie poster words
• "Just when you thought it was safe to go back in the water," e.g
• "One man's struggle to take it easy," for "Ferris Bueller"

Wiktionary Word definitions in Wiktionary
n. 1 The punch line of a joke. 2 (context computing English) A pithy quote habitually appended to a signature, used as an advertising slogan, etc. 3 A line attached to a draft of cargo or a container to provide control and minimize pendulation of cargo ...