Quotable bit on a movie poster

• Slogan putting liberal in a stew
• Nike's is 'Just Do It'
• "Just when you thought it was safe to go back in the water," e.g
• "She walked off the street, into his life and stole his heart," for "Pretty Woman"
• Entertainer's signature
• Catchphrase
• "Just do it" for Nike
• "One man's struggle to take it easy," for "Ferris Bueller"

Douglas Harper's Etymology Dictionary Word definitions in Douglas Harper's Etymology Dictionary
"punchline of a joke," 1926, originally "last line in an actor's speech" (1916), from tag (n.1) + line (n.).