"It's a ___," said the carnival barker

• Movement to promote equitable commerce
• Importing that guarantees a more equitable deal for the producers
• Ethical business - or one getting some taken for a ride?
• Kind of agreement
• Equitable deal
• Market principle
• Win-win transaction
• Legitimate business practices

Wiktionary Word definitions in Wiktionary
a. produced in such a way that all producers of the product receive a fair wage for their work.