Movement to promote equitable commerce

• Equitable deal
• Win-win transaction
• Legitimate business practices
• Kind of agreement
• "It's a ___," said the carnival barker
• Ethical business - or one getting some taken for a ride?
• Market principle
• Importing that guarantees a more equitable deal for the producers

Wiktionary Word definitions in Wiktionary
a. produced in such a way that all producers of the product receive a fair wage for their work.