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Alternative clues for the word adwar

• What Pepsi and Coke engage in, from time to time
• Pitching duel?
• Expensive campaign of a sort
• Exchange of negative commercials
• No-holds-barred commercial competition
• Series of competing commercials
• PAC battle
• Exchange of smears
• Battle of brands
• *Mac-vs.-PC during the early 2000s, e.g.