Yieldify is a marketing technology company that uses predictive marketing to track and optimize conversion rates for e-commerce companies. Yieldify was founded in June 2013 by brothers Jay and Meelan Radia. The company is headquartered in London and has offices in cities around the world, including New York, Munich, Porto, and Sydney.
Yieldify raised $11.5 million (£7.3 million) in a Series A funding round with Softbank Capital and Google Ventures Europe. Yieldify was one of the first three companies backed by the £80 million Google Ventures Europe fund, which launched in July 2014, and one of only six companies backed before Google merged its European VC arm into its global investment fund. Before its Series A funding round, Yieldify had raised $1.2 million in a seed round from investors including Hoxton Ventures and Robin Klein.
After two years in business Yieldify became one of the fastest-growing tech start-ups in UK history as of December 2015 and was one of Europe's fastest growing SaaS businesses in 2014, with revenue growth of 480%.
The company has expanded to several markets, opening a new office in Sydney, Australia in 2013, an office in New York in 2014, and a technology development hub in Porto, Portugal in 2015. The Porto hub team focuses on developing the company's predictive marketing algorithm.
In 2015, co-founder and CEO Jay Radia was selected to be part of the Financial Times' Euro Tech Top 10 Under 30.