What is "wmzk"

WMZK (104.1 FM, "Z104") is a classic rock music formatted radio station located in Merrill, Wisconsin ( licensed to Merrill, Wisconsin). The station was originally titled as "Z104" broadcasting a Classic Rock format. On April 15, 2014, at 3PM, the station switched to "Magic 104", a Hot AC format, keeping the WMZK call sign. The stations' ratings fell quickly and badly, with many complaints of the switch (removing a well-known rock station for a format which failed earlier in the city on 96.7.) On January 12, 2015 the station switched back to Z104, again under the direction of Quicksilver, but slightly changed their format, to Classic Rock. The station is also heard on translator W256AG at 99.1 FM in Wausau to help with reception issues on the main 104.1 signal. It is a little unclear who is currently operating the station. The original format change to Hot AC came when Radio One Communications agreed to acquire WMZK and WJMT from Barracuda Broadcasting/Quicksilver Broadcasting for $595,000 and immediate Time Brokerage Agreement. The sale never closed.