Wikipedia
Vélo'v is a bicycle sharing system run by the city of Lyon, France, in conjunction with the advertising company JCDecaux. The relationship with JCDecaux allows the city to provide the service on a cost neutral basis for the city, and at very low cost to users, in return for providing exclusive advertising access on bus shelters and the like. The primary aim is to reduce vehicle traffic within the city. The scheme also aims to reduce pollution, create a convivial atmosphere within the city, and encourage the health benefits of increased activity. Its name is a portmanteau of French vélo (bike) and English love. The first bicycle sharing system to open in France, after the pioneering 1974 scheme in La Rochelle, its thundering success stimulated similar systems in major French and European cities, including Paris' Velib' in 2007. It is still nowaday the bike share scheme with the second highest market penetration (1 bike per 121 residents) in the world, after the Velib'.