Wikipedia
Underneath.com
Underneath.com is an online lingerie and men's underwear portal based in Atlanta, Georgia. It was the first pure-play online retailer of brand name intimate apparel and men's underwear. The online portal was founded in 1997 and is owned by Jeffrey Taylor Johnson. Today, Underneath.com is an undergarment shopping comparison website. Consumers use it to make informed shopping decisions when comparing underwear products from different online retailers.