Wikipedia
Truveo is a search engine for Web video, based in San Francisco and operated by AOL. Truveo was founded in 2004 by Timothy Tuttle and Adam Beguelin. Truveo launched its first commercial video search service in September 2005. Truveo was acquired by AOL in January 2006. The name Truveo is a combination of the modern French verb trouver (meaning "to find") and the Latin term video (meaning "I see").
In addition to operating its own search engine at truveo.com, Truveo powers video search on hundreds of websites including AOL Video, AOL Search, Microsoft websites, Sports Illustrated, Brightcove, CBS Radio websites, Qwest, CNET Search.com, CSTV, Excite, Flock, Infospace, Kosmix, Netvibes, Pageflakes, Widgetbox, and others.
Truveo claims to be one of the largest and most widely used video search engines, indexing over 600 million videos and reaching 75 million unique visitors every month across all websites it powers. As of March, 2008, the Alexa traffic ranking for the truveo.com website alone was about 600.
In 2008, Pete Kocks, Truveo's chief architect took over as general manager of Truveo. In December 2010, Truveo launched a new version of video search that included:
- TV Show search: An index of television shows linked to episodes and clips available on the web.
- Movie search: An index of movies linked to places to purchase, rent, or stream movies on multiple sites.
- Music video search: An index music artists linked to music videos featuring those artists on the web.
- Celebrity search: An index of celebrities linked to videos in which they appear.
The celebrity search feature uses a novel approach of detecting a person's vocal fingerprint to find when celebrities appear online. An overview of the technology is provided in this video.
As a Web-wide video search engine, Truveo competes with Google Video, Bing Video, and Blinkx among others. The site claims that its web crawling technology can find more videos and better metadata than conventional web crawlers for video.