What is "trueroots"

TrueRoots is an organization and production company founded by a group of students and alumni of Emerson College in Boston, Massachusetts, United States. Formed in 2005, the members of TrueRoots devote themselves to the advancement of cross-cultural awareness via the collaboration of diverse minds and media striving to foster an understanding of cultural identity in global society. Its members work in fields varying from film and audio production to journalism, marketing, non-profit and international relations.