What is "telemagic"

TeleMagic is the name of the earliest known software product for personal computers designed for salespeople and entrepreneurs for the purpose of keeping track of customers and prospects. Originally, the software was sold into the telemarketing marketplace and quickly evolved into mainstream sales applications. Subsequently there were many competitive products that came to market to perform these functions and this category eventually became known as Contact Management Software, then Sales Force Automation software, and ultimately Customer Relationship Management software.

TeleMagic is unique in several ways:

1. From the earliest versions of the software, TeleMagic was designed to be interfaced with other manufacturer's software, such as Word Processors (for letter writing), and accounting for Order Entry, enabling users to fully record sales without exiting the program.
2. A Developer's Kit allowed tailoring the product to the specific needs of various vertical markets.
3. Add-on products became available using the built-in customizing features, the Developer's Kit, and completely standalone products.
4. TeleMagic is sold through a network of VARs Value Added Resellers who provide on-site support, integration services, training, etc.

TeleMagic was invented by Michael McCafferty in 1985 and marketed by his company Remote Control International. On October 2, 1992, the company was purchased by The Sage Group. TeleMagic is no longer developed or supported by Sage.