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Wiktionary
standee

n. 1 Somebody who is forced to stand, for example on a crowded bus. 2 A life-size shape, for instance of a celebrity, cut out of cardboard, often used for advertising and promotional purposes.

WordNet
standee
  1. n. someone who stands in a place where one might otherwise sit (as a spectator who uses standing room in a theater or a passenger on a crowded bus or train); "the allowed number of standees is posted"

  2. a lifesize cardboard cutout (usually of a celebrity); "he had his picture taken with a standee of the president"

Wikipedia
Standee

A standee is a large self-standing display promoting a movie, product or event. They are typically made of foam-board, and may range from large self-standing posters to elaborate three-dimensional display devices with moving parts and lights.

Standees are typically displayed in theater lobbies or music stores in advance of film or music releases.

In the movie business, the more bookings a theater makes in advance for a given film, the more likely it is to place standees in its lobby because of self-interest to spur consumer interest in its future screen offerings. Standees are also called lobby stands in the film industry. In recent years, theaters increasingly look to on-site advertising from non-movie companies as a revenue source, which creates occasional friction with film distributors. When standees for Paramount’s Lara Croft Tomb Raider: The Cradle of Life incorporated a promotion for the 2003 movie’s tie-in promotion with Jeep automobiles, large theater circuit Regal Cinemas sought payments from Jeep for the exposure in its theaters. Paramount reportedly shifted bookings from 47 Regal theaters to other cinemas that erected the Tomb Raider/Jeep standees without payments from Jeep.

While standees have previously been available only in large quantities, recent advances in digital photography and print-on-demand technology have made them widely available to the public. Several companies now offer these items as party decorations, gag gifts and memorial items for the deceased. Standees can now be purchased as one-off custom products, bringing them to the average consumer as well as large corporations and venues.

Usage examples of "standee".

He lifted himself onto the expressway platform, made his way through the standees to the tight spiral ramp that led to the upper level, and there sat down.

Newman waited until just before the doors closed before boarding the train and pressed himself in with other standees, who were glad to be riding instead of fighting gridlock on the highways to get home.

All during the ride round by the ocean, the turn and the long journey east, she finds herself tensing every time the bus stops to take on passengers, finds herself craning her neck to peer around the standees and check out new warrivals.