What is "sorocephalus"

' Sorocephalus ' is a genus containing 11 species of flowering plants, commonly known as powderpuffs, in the Proteaceae family. The name means “heaped head”. The genus is endemic to the Cape Floristic Region of South Africa, more particularly the winter rainfall zone of the south-western Cape. The species are all small shrubs characterised by flower-heads containing clusters of four or more flowers. Most species are threatened.