What is "silverscreen"

Silverscreen was a British chain store brand founded in 2003 in the United Kingdom and focused on films. It was founded by Ernesto Schmitt.

Starting from an initial six stores in 2003, Silverscreen was the United Kingdom's first specialist DVD high street retailer offering an extensive selection of chart and non-chart products (there was also the short lived "Playhouse" subsidiary of Our Price which specialised only in videos but this was back in the VHS era). The stores were designed to appeal to film fanatics as much as casual browsers, with all staff required to pass written movie- and TV-knowledge tests before joining. The chain was credited with pioneering the implementation of editorial-led catalogue recommendation in mainstream retail, bringing alive deep archive titles in entertaining hotspots such as "before they were famous", "so bad, they're good", or "the greatest car chases on film".